The importance of developing a marketing plan is that it raises the success rate of the company’s marketing efforts to more than three times compared to companies that do not develop a marketing plan, so successful companies need a well-thought-out business plan to determine the course of action, and the marketing plan is an essential part of this plan, it clarifies the goals and way to distinguish the company and a lot of other information, and here lies the question How to develop a successful marketing plan?
We will answer you about it in this article and give you complete information about the marketing plan with samples about it.
What is a marketing plan?
The marketing plan is a strategic path map used by companies to organize, track and implement marketing strategies during a certain time, and the marketing plan includes different marketing strategies for a number of teams within the company, working to achieve the same goals and obtain the same results.
The purpose of developing a marketing plan is to organize marketing strategies, to help the company track the planned path and facilitate measuring the success of the marketing campaign and its access to the target audience, when you think about how to develop a successful marketing plan and develop a marketing plan that helps you think about the goals of each campaign and the budget that you need for each of them and the tactics and marketing strategies that you must follow for the success of the campaign, which makes it easier for you to walk on the planned path to complete your marketing campaign, and to know the gaps and what works and what does not work for your marketing campaign Thus, correcting errors, which helps you measure the success of your marketing strategy.
Types of marketing plans
When you think about how to develop a successful marketing plan, you should know that marketing plans vary based on the marketing goal you want to achieve, as the types of marketing plans are classified as follows:
Annual marketing plans (quarterly): These plans highlight the campaigns and strategies that implement them during a specific period of time ranging from three to six months.
Paid marketing plan: It is a marketing plan in which advertising campaigns and paid strategies are studied, such as YouTube advertising campaigns, Google or Facebook campaigns…. Etcetera.
Marketing plan on social media platforms: This plan focuses on the campaigns that the company seeks to implement and the channels and tactics it adopts to implement it specifically on social media platforms.
Content marketing plan: It is a plan based on various tactics, strategies and campaigns in which you use content to promote your services or products.
New Product Launch Marketing Plan: A roadmap of tactics and strategies used to promote your new product.
After you know what the marketing plan is and its different types, the following question may come to your mind:
What is the difference between a marketing plan and a business plan?
The most important difference you should know between a marketing plan and a business plan is that the business plan is more comprehensive than the marketing plan, as the business plan includes 4 basic roles that are required to be present in any company in order to achieve administrative success.
These roles are:
3) Human Resources,
4) Operations Management
How to make a successful marketing plan
Philip Cotter, one of the modern marketing deans, says, “The marketing plan is the process of documenting the achievement of the company’s strategic objectives through certain tactics and strategies, in which the client is the beginning, and linked to the plans of the various departments within the company”.
Although the marketing plan that a company needs differs from another company, based on the field of work of each company and the goals that each of these companies seeks to achieve, but we have a set of basic steps that must be done to develop a successful marketing plan, and these steps are what answer you how to develop a successful marketing plan.
What are the basic steps to prepare a successful marketing plan?
You should know that the success of any marketing plan depends on the quality of this plan, and here are 8 steps to develop a successful marketing plan as follows:
1-Determine the work task: Before you ask yourself how to develop a successful marketing plan, you must first determine the task of this marketing plan, this means determining your goal of this plan while leaving room for adjustments and changes according to requirements and indicators.
For example, if your task is to “make travel booking an enjoyable experience”, then your marketing task is to “attract and educate the masses of travelers and convert them into users of the company’s reservations platform”.
2- Setting task performance indicators: When you ask yourself how to develop a successful marketing plan, you should know that a good marketing plan describes how the team follows the progress of its mission by identifying key performance indicators (KPIs), these indicators are individual performance measures that measure the various elements of the marketing campaign, and these indicators help to set short-term goals within the task and thus achieve progress and reach the various managers stakeholders.
Returning to the previous example, “when preparing a marketing plan to attract the traveling audience to book their flights through your company”, the performance indicator for this task is page views, by tracking site visits, it will be a guide to the success of your marketing plan.
In addition, the Conversion Rate is a key performance indicator, which indicates the number of people who have booked their flights through your company.
You should know that there are a large number of performance indicators that are used to measure the success of the marketing plan, which vary and vary according to your business and the goals that you want to achieve from the marketing campaign, which requires you to identify and clarify indicators to determine the most effective tactics to help you improve indicators.
3-Determining the personality of the audience: The importance of determining the personality of the audience lies in determining the purchasing mentality of the buyer you seek to attract, as this includes gender, age or region and social level, as all business leaders must agree on the personality of the buyer targeted by the company through the marketing plan.
The types of content you will create, as videos include e-books, blogs….. Etc. –
-Determine the volume of content during certain periods of time (daily, weekly, monthly, quarterly) all depends on the progress of the marketing plan and the short-term goals that you seek to achieve through your content .
-KPIs that are used to track each type, which can include the percentage of views of the visual content of ads or on social media. You should also set among your goals the pages that seek to attract the audience to it, such as the home page, the online store or blogs.
-Select the content to which you will add paid ads, or to which you will market through paid ads.
-The platforms that you will use to publish content through, such as famous platforms, which you must determine based on the audience you target and know the most platforms on which your audience is located, which vary from one geographical location to another.
5-Identify the important points in the plan
In order to learn how to develop a successful marketing plan, you have to clarify the important points that the marketing team should focus on in the marketing plan.
When your business contains aspects that are not included in your marketing plan, you should include it in this section, which helps to clarify your mission further.
You have to know the difficulty of satisfying everyone through one marketing plan, when you ignore important points in your marketing plan, you have to know it in order to reconsider it.
6-Determine the marketing budget: In order to learn how to develop a successful marketing plan, you must start by determining the marketing budget, and know that there are a number of hidden expenses that the marketing team needs to calculate.
Including hiring new marketing teams or freelancer fees, you should write down these expenses and costs in detail in this part of the marketing plan.
7-Identifying competitors: Knowing and identifying competitors is one of the most important parts of the marketing plan, which helps you make appropriate decisions. Before starting to write a marketing plan, identify competitors, analyze their information, and know their strengths, weaknesses and strategies used in their marketing campaigns… etc.
You have to realize that in order to know how to develop a successful marketing plan and achieve it, competitors pose different challenges to your business, for example, one competitor may top Google’s results and this is one of your goals, while another competitor leads the public on social media platforms, which imposes a challenge to you to reach it and compete with it in the lead.
When you analyze and study each competitor, it leads to coming up with appropriate strategies for each challenge imposed by one of the competitors to overcome it.
8-Contributors to the plan and their responsibilities: After you ask how to develop a successful marketing plan, and start developing this plan in full, it is time to explain to each shareholder what to do to implement this plan, this does not mean delving into the daily project details of the team, but you must be aware of the teams that will implement the marketing plan, and know the leaders of these teams that will follow the progress of the plan and responsible for it, and know their tasks ….. Etc.
After you ask yourself how to develop a successful marketing plan?And learn the steps to create a plan, you must ask yourself
What is the most important part of a marketing plan
The most important part of the marketing plan is the goals and strategies, when you finish the analysis, you need to determine the marketing goals, which is the most important part of the marketing plan because the goals are what you seek to accomplish and reach and strategies are the way to achieve the goals.
Sample Marketing Plan
After you know how to develop a successful marketing plan and realize the importance of the marketing plan, and the steps it follows to build a successful marketing plan, we will now start developing a marketing plan by giving a marketing plan form, you can start with it and make adjustments and additions that you deem appropriate for the needs of your company, a sample marketing plan:
First) The objective of the marketing plan:
The goal of the marketing plan is to secure (the name of the services or products and solutions provided by the company) to guide your audience to reach the goals (educational financial or related to a specific field) without affecting (valuable things to the public such as their free time, budget… etc) while striving to improve the presence on social networking sites and strengthen relationships with customers, partners and collaborators.
Second) Key performance indicators
The importance of performance indicators lies in achieving a minimum level of (visits to the site, followers, new registrants …. etc) with a participation rate (reaching the number of posts you seek to achieve) on the channels or platforms you work on (social networking sites, YouTube, website) to achieve the increase you want to obtain in customers and establish new relationships outside the scope of the platform by the end of the year.
Third) Determine the personality of the target audience segment
Determining the personality of the target audience helps in easy access to the answer of how to develop a successful marketing plan and develop a successful and effective marketing plan to achieve the goals you seek, and you can identify the audience by dividing it into the following categories:
6-Streaming platforms they prefer.
7-The social media platforms they use.
Fourth) Content strategy
To achieve the above objectives, we will prepare new content in the following areas (mention the name of the domains) where the form of content (the type of content you want: videos, Facebook posts, articles on websites, etc.) will be published during (indicate the time period during which you will publish the content).
Sixthly)Important points in the marketing plan
The marketing plan will not focus on the following (mention aspects that you will not focus on or include in your marketing plan, such as targeting an audience in a specific country, targeting an audience on Twitter…. etc.)
Seventh) Marketing Budget
The marketing plan will use the total (the amount of money spent) where this amount will be distributed to (the budget part and specify the amount allocated for each part)
Use the following questions to clearly identify competitors:
1) What platforms do they use the most.
2) How do they talk to their audience?
3) How do you distinguish their brand?
4) What assets are clients talking about and what are the negative feedback they receive?
VIII) Contributors to the Plan and their responsibilities
Marketing plan contributors and those responsible include:
Marketing Manager: Sets the marketing plan and is the direct supervisor of its implementation, and makes the necessary adjustments to reach the key performance indicators.
-Content Manager: Sets the content strategy in the specified areas, and supervises the flow and preparation of the content based on the required conditions and calibration.
-Customer service: They have to strengthen the relationship with customers to ensure they get what they want.
-Project Manager: Follows up the progress of the marketing plan with coordination between members of the different teams to ensure the successful implementation of the plan.
This is a marketing plan model that answers you practically and practically to the question of how to develop a successful marketing plan? You can apply it and offer it to your manager to discuss it and make the necessary adjustments before starting implementation.
How to create a successful marketing plan PDF
I’ll teach you how to make a successful PDF marketing plan by offering a ready-to-use template as follows:
1-Table of Contents
2. Marketing Strategies
-Description, objective and performance indicators
You may think that you have learned how to develop a successful marketing plan to learn and ask the following question:
How much is the marketing plan?
Determining the price of a marketing plan depends on several factors such as the magnitude of the project, the budget of the marketing campaign, the services that specialists will provide to prepare the marketing plan, working hours, experience and skills used to create a strong marketing plan, as it can cost between $ 600 to $ 1000 and can be more but not exceed $ 5000 .
How to develop a strong marketing plan?
In order to develop a strong marketing plan, you must stay away from ready-made templates and plans, and then you have to start defining your goals accurately, because goals are the pillars of the marketing plan. After that, you work on developing a plan for the marketing plan.
How do I write a marketing plan?
The steps to writing a marketing plan can be summarized as follows:
1-Set your business task
2-Clarify the KPIs for this task
3-Identify the personality of the target audience segment
4-Don’t forget about the content strategy
5-Clearly identify the neglected points in your plan
6-Set your marketing budget
7-Identify your competitors
8-Identify your plan contributors and their responsibilities
What is the difference between a marketing plan and a marketing strategy?
A marketing plan describes concrete marketing actions as well as marketing methods to complete the marketing campaign, but a marketing strategy shows the big picture of marketing efforts such as the way products are valued to customers, and the target audience of the business.
What are the most effective marketing channels right now?
We have 3 main marketing channels:
1-Websites: They are the cornerstone of marketing in our time.
2-Social networking sites are considered one of the most effective marketing channels.
3-Smart Device Applications.
In conclusion, we can say that you are now fully aware of how to develop a successful marketing plan, and learn what the marketing plan is, its types, and the most important steps to make a marketing plan and reach the desired goals of this marketing plan, we hope that you contact us for more help in developing a successful marketing plan, with greetings from Future Vision.