Posts in category: غير مصنف

When it comes to talking about the importance of marketing on social networking sites and its usefulness at the present time, an important question arises, which is how does the social media marketing plan succeed? There is no doubt that social media marketing has become day after day one of the most powerful basic marketing tools used by companies and individuals to reach their audience and market their products and services. With the increasing number of competitors and the evolution of marketing methods, it has become necessary to define an effective plan to ensure the success of your social media marketing campaign and achieve your marketing goals.

Effective marketing strategies on social media

Before you start defining the steps of marketing strategies through social media, you should understand what it means to market through these channels as social media marketing is the use of these social channels to sell and promote products, by introducing your brand and building an active customer base through which you can sell the products and services you offer, in addition to understanding what customers think about your products and services to display their desires and benefit from them.

Where companies focus more on successful marketing strategies through social media to enhance their presence on the Internet, where there are many strategies to achieve the success of your social media marketing campaign, the most important of these strategies are the following:

1-Determine the goal and target audience: The goal of the marketing campaign and the target audience must be determined, and the campaign must be designed in a way that suits the interests and needs of the target audience.
2-Benefit from valuable content: You must create valuable content that enriches users’ lives and interests them, which increases the attractiveness of your social media account.
3-Use images and videos effectively: Photos and videos better illustrate your products and services and attract attention more than regular text.
4-Take advantage of social media ads: Social media ads can be used to promote your account or products by selecting your target geographic area and target audience.
5-Engage with your followers: Responding to comments, connecting with potential customers, and sharing user-generated content can help build loyal followers and increase engagement.
6-Collaborate with influencers: Partnering with influencers with a large number of followers in your niche can help increase brand awareness and increase sales.
Analyze and adjust your strategy: Regularly analyzing your social media metrics and adjusting your strategy based on those insights can help ensure that your marketing efforts continue to be effective over time.
Through the use of these strategies, you can increase engagement, increase traffic, increase sales, and thus reach the ultimate goal that concerns every business owner, which is how the social media marketing plan succeeds.

How to analyze the target audience on social media

Analysis of the target audience on social media can be done in several ways, the most important of which are:
-Study current information: Current information about followers on the page can be viewed using available statistics, such as gender, age, and geographic location.
-Select your social media channels: Find social media channels that are popular among your target audience. You can use social media analytics tools to see where your target audience spends their time online.
-Testing tools and analytics: Analytics tools dedicated to social media sites, such as Facebook Insights and Twitter Analytics, can be used to analyze performance and information about users.
-Conduct surveys and questionnaires: Surveys and surveys can be offered to followers to understand their interests, needs, and other personal details.
-Geo analysis: The most present geographical area can be analyzed for followers on social platforms, and advertising campaigns targeted on these areas.
-Use automation processes: Automation processes and advanced technologies can be used.
-Determine the appropriate goal and content: A deep understanding of the desired goal must be reached through the marketing campaign and the content presented on the platform.
-Monitor and track activity: You must follow the activity on the platform, and determine the values to be measured to assess access, engagement, and communication.
Identify virtual characters: After data has been collected and understood, profiles of virtual characters can be created and are an example of who constitutes the target individuals. Identifying these personalities helps to understand needs and preferences.
Understanding social behavior habits: Understanding social behavior habits is an effective way to maximize interaction with the audience. At the same time, it would help marketers identify and produce content that is consistent with those habits.
Experimenting: Different experiments should be done on social platform content to determine which audience prefers, for example, examining data for high-engagement posts to determine which content is most effective.
Individual personalization: Marketers must personalize Direct Messages.
Engagement analysis: Look at the engagement levels of your target audience across different social channels. This will help you understand what kind of content they like and what kind of content they don’t like. You can analyze metrics such as likes, shares, comments, and click rates.
Monitor conversations: Monitor social media conversations with social listening tools. This will help you understand what people are saying about your industry and any weaknesses they have. You can use this information to create content that addresses these concerns.
“By analyzing your target audience on social networking sites, you can create content that resonates with them and pushes them to engage. You can also identify any gaps in the market and create content to fill those gaps, helping you stand out from your competitors and the success of your social media marketing plan”.

How to build an effective social media marketing strategy?

All companies need to build an effective strategy for social media marketing and operate social business accounts in a thoughtful and accurate manner, and among the important steps to build an effective social media marketing strategy are as follows:
-Set clear goals: Set your social media marketing goals, such as increasing brand awareness, attracting leads, or increasing sales. Make sure it’s specific, measurable, achievable, relevant, and time-bound (SMART).
-Define your target audience: Determine who your target audience is and what social media platforms they use. Use the steps I mentioned earlier to do research and collect data about your audience.
-Develop a content strategy: Create a content plan that aligns with your goals and resonates with your audience. This should include the types of content you’ll create, the topics you’ll cover, and the tone and style of your message.
-Choose the right social media platforms: Select social media platforms that align with your goals and audience. Consider the platforms that are most popular with your target audience and most relevant to your content.
-Develop a social media calendar: Create a calendar that outlines your social media activity for the month, including when to post, what you will post, and how you will promote your content.
-Monitor, measure and adjust: Use analytics tools to track your progress and measure the success of your social media campaigns. Adjust your strategy as needed based on the data.
“By following these steps, you can build an effective social media marketing strategy that connects to your target audience and achieves your business goals”.

Ways to increase interaction and engagement on social mediasites – Social Media Marketing Plan Succeeds

There are several ways to increase engagement and engagement on social media, including:
-Improve content quality: Premium and high-quality content with added value should be created for the target audience.
-Use of user interaction methods: Surveys, contests, polls, comments, hashtags, etc. can be used to increase engagement and engagement.
Constantly updated: Content should be updated regularly to keep the audience eager and interested.
-Use hashtags: Related hashtags can be used to interact with relevant content.
-Pay attention to the follower network: Promises must be fulfilled and comments, posts and private messages responded to maintain the follower network.
-Collaborate with influencers: Popular influencers and large followers can be used to interact and participate.
-Optimize deployment timing to reach more target audience at different times.
-Use videos and images that reflect the subject of the content, and actively interact and participate.
-Designing attractive posts in an interesting advertising way that attracts users and makes them applaud you.
-Provide offers, gifts and prizes to make users feel motivated to interact.

Collaborate with other brands and participate in events

-Pay attention to the quality of content and develop a regular content plan to increase interaction and participation.
-Use storytelling or storytelling to help connect with your audience emotionally and encourage more engagement.
Use ads to reach a wider audience and increase engagement.
-These were some of the effective ways that can be used to increase interaction and engagement on social media that lead to the success of your social media marketing plan.

Using visual content to market your products on social media

Using visual content to market your products on social media is an effective way to attract customers and increase your sales. Visual content helps to highlight the advantages of the product and better explain how to use it.
Here are some tips for increasing engagement and engagement using visual content:
-Use visual content that is engaging, high-quality and targets primary followers.
-Choose the appropriate visual content format, such as videos, photos, and infographics.
-Use customer stories and branding to encourage followers to engage and engage.
-Choose the right platforms: You must publish visual content on platforms used by your target audience.
Crop videos conveniently: Videos should be short and appropriate to the platform on which you post them.
-Use social media such as comments, share button, and even add links that encourage followers to share and interact.
-Connect visual content to the brand framework and visual identity to enhance the brand and its value.
-Use visual content to show the human side of the brand to attract followers and fans to participate and interact.
-Use live streaming and interactive video.
-Use hashtags: The right hashtags can be used to increase product and brand awareness.
-Promote visual content: Visual content can be promoted by paying for ads or collaborating with social media influencers.
-Use visual content to illustrate product benefits: Visual content can be used to illustrate product benefits and reinforce brand message.
Collaborate with well-known figures in your industry to help increase access and engagement in your visual content.
-Analyze the performance of your visual content and make adjustments to ensure it generates engagement and desired conversions.
-Encourage audience engagement with interactive features such as polls, contests, and call-to-action.
“By following these steps, you can effectively use visual content to market your products on social media and ultimately achieve more sales and conversions”.

Among the most popular types of visual content that can be used in social media marketing are:

1-Images: Images can be used to show products from all angles and in the best possible way, and images can be used to highlight the advantages of the product and explain how to use it.
2-Videos: Videos can be used to show products in detail and comprehensively, and explain how to use them in more detail, and videos can be used to highlight the advantages of the product and explain how to use it better.
3- Animations: Animations can be used to show products in an innovative and attractive way, and can also be used to highlight the advantages of the product and explain how to use it better.
4-Comics: Comics can be used to show the story of the product and how it was designed and developed, and it can also be used to highlight the advantages of the product and explain how to use it better.

Payment strategies for social media advertising

There are many different strategies that can be used to pay for advertising on social media, and they vary depending on the platform used and the desired purpose of the advertising .
These strategies include:

-Paid Per Click (PPC) ads: It means that you pay for every time someone clicks on your ad, which is the most commonly used strategy. The most popular social media platforms for this strategy are: Google Ads, Facebook Ads, and Twitter Ads.
-Impression-driven advertising (CPM): You pay for each time your ad is shown to the target audience and is a strategy commonly used to increase the number of views. The most popular social media Platforms for this strategy are: Facebook Ads and Twitter Ads.-
-Paid ads per new follower: In this strategy you will pay specific amounts for each new follower of your account. This strategy includes several social media platforms such as Instagram, Twitter, and LinkedIn.
-Paid ads to reach a target audience: In this strategy, you will target a specific Republican segment and pay to reach them by setting up paid ads that suit them. This strategy includes Facebook Ads, Twitter Ads, and LinkedIn Ads.
-Influencer Marketing: With this strategy, you pay social media influencers to promote your product or service. This strategy is available on platforms like Instagram, TikTok, and YouTube.
-Pay for conversions: This strategy is used by companies that want to increase the number of sales, where a certain value is paid when someone is converted from your ad to the product or service page you are offering.
-Pay to achieve a certain goal: This strategy means paying a certain amount when achieving a certain goal.
-On-time promotion: This strategy is done by setting a sum of money to promote your product or services to actual and potential users in a specific period of time.
“Choosing the right payment strategy depends on your budget, target audience, and overall advertising goals. It’s important to experiment with different strategies and track results to determine the most effective approach to your business”.

What are the benefits of social media marketing?

Social media marketing can be leveraged in many ways. It provides an effective tool to connect with audiences, build relationships with customers better, enhance brand awareness and attract more customers and followers.
Among other benefits of social media marketing are:
-Increase brand recognition: Social media is an excellent way to -spread your brand and increase its visibility. By posting regularly and interacting with users, you can build a strong following and boost your brand recognition.
-Reach a wide target audience at the lowest cost.
-Marketing products and services effectively, by identifying important groups and then directing advertisements to them.
-Disseminate media content and promote products and services through social media to increase added value and attract customers.
-Improve customer experience by using social media to get feedback and suggestions from customers.
-Provide accurate analytics to be used in preparing future marketing strategies.
-Increase website traffic: By sharing links to your website on social media, you can increase traffic and increase your visibility online. This can also help improve your search engine ranking.
-Targeted advertising: Social media platforms allow you to target your ads to specific audiences based on demographics, interests, and behaviors. This can help improve the effectiveness of your marketing campaigns and make sure they reach the right people.
-Better conversion rates: Social media can help you build relationships with your customers and build trust, which can lead to higher conversion rates and increased sales.
Provide easy access to customers directly and communicate with them quickly to get their feedback and meet their needs.
-Achieve better results faster in terms of increasing penetration rates and spreading product content.
-Monitor competitors: Social media can be used to monitor competitor activity, analyze their strategies, and improve company strategies.
Overall, social media is an essential tool for companies looking to increase their online visibility and reach new customers. Using it effectively where you can build strong followers, engage with your customers, and grow your business.

Improve user experience on social media to increase sales

Improving the user experience on social media can lead to increased sales in several ways, including:

-Increase content reach: When users feel satisfied on social media, they share it with others and interact with them more, which can increase the reach of content to a larger audience and thus increase sales.
-Boost trust: When companies improve the user experience on social media, they provide a more interactive and friendly environment and thus enhance trust between users and the brand, and this can lead to increased sales.
–Simplify the purchasing process on the site by placing direct links to products and services, and displaying different prices and offers clearly.
–Use interactive images and videos in content, as these elements enhance interaction with users and increase sales opportunities.
Improved communication: When companies improve the user experience on social media, they allow customers to interact with products and services better and thus improve communication between customers and the company.
-Improve user experience: By improving website design and user experience, the user experience can improve and reflect positively on the speed of response and purchasing decisions.
-Improve customer communication: Improving the brand interaction experience can facilitate effective communication with customers, which increases the chances of interacting with and benefiting from products, and this can increase sales and revenue.
–Provide a smooth shopping experience by preparing targeted and well–prepared marketing campaigns, which provide easy and convenient shopping options for customers, in line with their preferences.
–Obtain and evaluate customer feedback, which can be used to improve customers’ shopping experience.
–Provide good customer service, which helps customers solve the difficulties they face and answer their questions quickly and effectively.
In general, social media sites must make exceptional efforts to increase the level of user experience, and provide an attractive and comfortable environment for visitors, through innovation and attention to interaction techniques, attractive design and high quality of the content provided.

How to measure the success of social media marketing campaigns

To measure the success of social media marketing campaigns, follow these steps:
–Set goals: You must define the goals you want to achieve through the marketing campaign. Do you want to increase the number of followers, increase revenue, increase the number of visits to the site and so on.
-Identify key performance indicators (KPIs): After setting goals, identify key indicators that reflect the achievement of those goals. For example, if you want to increase the number of followers, the number of followers can be a key indicator of campaign performance.
-Measuring indicators: Major indicators must be constantly tracked and measured with appropriate tools. There are many tools that help measure the performance of marketing campaigns on social media sites, such as Google Analytics, Hootsuite, and others.
-Analysis and optimization: The analysis and identification of the error in the campaign and the necessary adjustments are made.
-Use the right tools: You should use tools to measure the key indicators you have identified. Social media sites like Facebook, Twitter, LinkedIn, and Instagram provide tools to track and measure performance indicators.
-Competitor monitoring: Competitors can be monitored and analyzed their campaigns to determine how successful your marketing campaign is.
-Use surveys and quantitative and qualitative analysis to assess the impact of the campaign on the brand and brand awareness.
-By constantly monitoring and evaluating the success of your social media marketing campaigns, you can adjust your strategies as needed and achieve better results in the future.

Social Customer Retention Strategies

Strategies for retaining customers on social media sites include:
-Provide valuable content: You must provide valuable and useful content to customers on your social media accounts, and this should be diverse and attractive to all segments of users.
-Interaction and response: Your account should interact with your customers and respond to comments, inquiries and complaints as quickly as possible, so as to show understanding and interest in customers.
Personalization: Personalization can be achieved by offering special offers and discounts exclusively through social media accounts, and customizing special requests for customers on the site.
Competitions and prizes: Customers can be motivated by holding various contests, prizes and special offers that lead to increased interaction on social media accounts.
Periodic updates: You should update the content regularly and make sure that new and exciting updates are available on social media accounts.
-Advertising usage: Electronic advertising such as paid advertising can be used to maintain and target existing customers.
By adopting these strategies, you can maintain and develop strong and long-term relationships with your existing customers on social media platforms

There is no doubt that the current era we live in is the era of integrated and intertwined technology in all different aspects of life, so it is not important today to have a store on the ground in order to buy and sell, as you can do this without it and even without the presence of tangible goods, but you can also, dear customer, sell your services and all this by creating an online store, so what is the online store and how do you benefit from it? This is what we will learn about in this article, so get ready to dive with us in this great sea.

What is an online store?

We can define the online store as a platform for buying and selling various goods or services via the Internet, so we can say that the online store is a platform to display goods, products and also services, and this field has developed recently, as you can simply and smoothly and with the click of a button to sell, buy and reach you products until the door of the house and you are in your home did not move from your place one step.

What is the difference between a website and an online store?

Of course, there are many differences between them, and here we compare them in terms of goals, method of use, and finally cost.

The difference between the website and the online store in terms of objectives

The goals of the spread of the website to obtain more presence There is no better way than the Internet in terms of expansion, as it provides a public space and unlimited fame, it is a necessary step for successful institutions, in websites the most important communication tool and a strong marketing ally, and influential .The online store is the main goal of achieving the greatest spread among a large category of customers that are easy to reach or achieve the greatest amount of return in the short and long term and finally the property of the business.

The difference in terms of method of use

For you, dear customer, the way to use the website is completely different from the way you use the online store, and here I mean the owner of the website or the online store itself.

The website is more used than the online store, as it can be a personal blog to write various topics or articles, and display images, and it may be a platform to link users to each other, and perhaps this is the real essence in which lies the difference between the online store and the website, in short, the site or the electronic platform connects users such as Facebook, Instagram, Twitter and others, knowing that the buying and selling process can take place through them, but they are not considered electronic stores.

As for the online store, it is used to display goods or services on the Internet, and this product is extracted from the stores and delivered to him, and therefore the store does not link users to each other, but the relationship is between the user and the store only and directly.

Difference in cost?

There are some platforms that allow users to buy and sell, but they are not considered stores at all because they do not hold products and do not market them, but rather promote products for each user within his platform, such as Facebook and Instagram, so the cost of creating a website is much lower than the cost of creating an online store that needs a lot of money to operate.

What is the difference between online stores and brick-and-mortar stores?

E-commerce has occupied its place for everyone, especially after the recent Corona virus Covid 19 crisis, and the purchasing habits of many consumers around the world have changed and their trend to online shopping, and at a time when e-commerce stocks are rising, traditional stores still retain a significant position in attracting consumers, and we have learned about what is electronic previously, as for traditional stores, it is a retail place that requires physical space to display existing products that can be the list By themselves or tenants in malls or shopping mall Traditional stores employ employees or sales representatives in the difference between electronic stores and traditional stores In traditional stores, you can touch the products Immediate receipt without additional administrative expenses such as shipping, ease of replacement and return, but also has disadvantages, which are the high costs of rent Specific working hours.

What are the types of online stores?

1- A store selling services or products

It is an online store that provides services for sale, whether from institution to institution or from institution to individual such as Future Vision Marketing Company, or from individual to individual or store selling products such as Amazon or Alibaba.

2- The store for wholesale, also called Beto B, refers to e-commerce between business organizations and each other, such as factories and wholesalers, and includes a number of certain products such as software, raw materials, spare parts, and various electronic services such as accounting services, electronic payment services, and others.

3- Affiliate Marketing Store

Selling by commission has become one of the best ways to profit from the Internet, which has helped many marketers to achieve many profits and rely on it as a source of income It is necessary to deal with reliable commission stores as soon as you run advertising campaigns to promote the goods and services they promote in an easy and safe manner away from any risks, in short, the role of the commission marketing store is such as brokers, whether real estate, cars or the stock exchange, as their work connects the seller and the buyer to facilitate the transaction between them, in exchange for obtaining a previously agreed commission.

Examples of online stores

 In the current year, different ideas have increased for many types of electronic stores, including, but not limited to:

1-A store selling veiled clothes and modest clothes

Thinking about the work of an online store to sell various goods, it is necessary to look at what consumers need, for example, the increase in the demand for clothes for veiled and veiled women is increasing in recent times, and if we look at the clothes in traditional stores, we see that they do not meet the needs of women required.

2- A store selling pet food and supplies.

It is noticeable in recent times that some people tend to raise and care for pets in homes, so it is wonderful to provide products and food for these animals and ease of delivery to customers.

3- A shop to supply restaurants with different products

This type of store is considered from company stores to B2B company, it does not have dealings with individuals, but the institution to its institution and be supplying wholesale products.

4- A store selling wedding products and wedding planner

These stores are recently considered one of the sought-after stores and their idea is based on planning various engagement and wedding parties and also providing the required products for these parties.

5- A store for organic products of fruits and vegetables on request

Attention to public health has become pervasive and the culture of societies has changed so that organic products are in demand in these markets.

What are the advantages and disadvantages of the online store

It is known that everything has advantages and disadvantages, so what are the disadvantages and advantages of the online store? So let’s review the most important advantages and disadvantages in the following lines.

What are the advantages of the online store for the consumer

1- Buy from anywhere in the world

One of the most important features of the online store is that it allows the user to buy or sell from anywhere in the world, provided that the store provides the delivery of products to this country, and some stores provide the ability to reserve the product, and notify the user of its availability so that he can buy it directly with ease and without many complications.

2- Different and varied payment methods

Many online stores provide a range of different payment methods, such as credit card payment, or payment on shipping, which gives flexibility to the user when buying from the online store, and allows the customer to choose the most appropriate method for him.

3-Save time and effort for the consumer

Based on No. 1 and No. 2, it is natural that e-commerce is a saving of time and effort for the consumer to buy through the store at any time and from anywhere in the world, and this gives them great flexibility, as the customer does not have to go to the store to buy his needs, and adhere to working hours that may not suit his circumstances, and replace this with shopping through the computer, or even the smart phone applications of the online store.

What are the disadvantages of an online store that should be avoided when creating online stores?

1- Slow loading of the store, which pushes the consumer to use it.

2- The quality and size of the product images is not suitable to illustrate the product well.

3- Copy the product descriptions from other stores.

4- The store is not compatible with search engines.

5- The incompatibility of the online store with smartphones.

6- Limited different electronic payment methods.

7- Lack of after-sales service.

Therefore, for the success of the online store, it is necessary at the beginning to avoid these disadvantages to ensure a satisfactory result and great gains.

How online stores work

Here are some steps you need to create an online store

1. Select your products

Before thinking about making an online store, you must determine the product that you will sell, keep in mind that in products that can be sold online and products that cannot be sold such as cars, it is not normal for customers to buy cars through electronic stores without the consumer seeing them himself.

2- Pricing and profit rate

One of the important things is to determine the pricing of the product sold and also the profit rate required by you by setting the required operating costs and take these important factors into account:

• Production costs whether you manufacture the product yourself or contract with another manufacturer.

• Shipping costs.

• Taxes imposed in your country.

• Employee salaries if your business needs the presence of employees.

• Costs of booking store hosting and private domain name.

3-Identify the brand name

There is no doubt that choosing a name for your online store and your brand is one of the most important factors that determine the identity of your online store and clarify what are your products that you sell, as it expresses your products or services that you provide, so the trade name is the first simple definition of products that reaches customers and its spread is fast on all social media, and when you choose a brand name, it must be easy and short.

4-Choose domain and hosting

Choosing a place is one of the most important factors for the success of the business, so choosing a website is also one of the most important factors for the success of your online store, so you have to choose the optimal hosting for a store for your online store, and some important factors for this hosting must be available, but in the beginning, let’s know what hosting or host: Hosting means the service of saving and archiving files and images on the site, as well as databases in order to appear to users on your online store, and hosting provides spaces to receive a large number of visitors per month, and here Companies differ in hosting service in terms of providing space and the appropriate speed for your online store, as search engines depend on the speed of the site in classifying it within the search results, as well as visitors are bored of sites that take great time to display the content they provide to customers.

5- Start creating the online store

Not all people have the technical knowledge that enables them to create an online store and access the e-commerce market themselves, so you can rely on Future Vision in designing your online store and following up on everything related to the store from technical techniques in addition to customer service throughout the day.

6- Store Design

Your online store is the interface to display the various products and services that you intend to provide, so it is important that the store has an attractive design, but without exaggeration because exaggeration in design will make your site slow and distract visitors from the main products It is important that the store is responsive to smartphone screens, as statistics have shown that 60% of online store users who use smartphones There are components that must be available in electronic stores, for example:

1. Product Pages

They are the pages where you display your products, and they are very important, because they are where visitors make the purchase. Therefore, you should pay special attention and improve its design, which contains:

Name and description of the product It is important in the name of the product description to observe the rules of SEO when writing it in order to bring visits to the store. Pictures of the product: It is important to put pictures of the products you offer and they are real pictures, taking into account not to put many pictures and taking into account the sizes of the images so as not to slow down the site. Reviews and customer opinions about products: Customer opinions are very important in trusting your products and your online store, studies indicate that more than 84% of online reviews are trusted by people, just like personal recommendations.

7-Storage and shipping systems

One of the biggest challenges you face when creating an online store is storage and shipping systems, and it becomes more difficult when you increase the products you sell, and you have more than one suggestion for shipping

• Free shipping: This option will give you a great competitive advantage. But you have to study it well, and it is preferable to activate this feature only when the customer’s purchases exceed a certain value, this way ensures that profits will cover the cost of shipping, and it will also encourage customers to buy to get this feature.

• Fixed Rate: In this option, the shipping cost is fixed regardless of the type of product. This option is suitable for online stores that sell things of similar size and weight.

Variable Rate: In this option, the shipping cost is calculated based on several factors such as: •

 product weight and sizes, and shipping destination. This option is suitable for stores that sell products that vary in sizes and weights, or those with a customer base from geographies far apart

It is also important to know whether you will ship products or will use a third party, which are the different shipping companies, can you determine this based on the size of your online store or your electronic project, is it large or small in the beginning, if it is small, you can take care of the shipping, you will also take care of the packaging and storage until the product reaches the consumer, but if your online store is large and reaches consumers in different geographical places, you need to use the third party They are shipping companies.

8. Security Measures for Stores

After designing your online store, it comes to the turn of setting up the right payment gateways. Most e-commerce platforms provide a lot of ready-made payment options such as: Visa, MasterCard, PayPal, etc., add payment gateways to the store. After setting up payment gateways, don’t forget to check that all payment gateways are working well, the best way for this is to make a test purchase, and see if everything is good, there are several main aspects that should be reviewed and verified that they work as expected:

.Store content: Review the content of the site carefully, because the presence of errors will negatively affect the user experience, and visitors may feel unprofessional.

• Responsiveness to small screens: Check that the store works well on the screens of phones and tablets.

• Work on multiple browsers: Try accessing your online store from several browsers, especially popular browsers.

We come to the most important step in the online store, securing the store, as online stores are not safe from theft attempts. Therefore, you must secure the site by purchasing a Secure Socket Layer (SSL) certificate that will secure your location data and the personal information of your customers. All online stores are required to support this protocol to encrypt sensitive information, such as credit card data and customers’ personal information.

Your customers expect their personal information to remain secure when they buy from your store, so adopting this protocol is necessary to gain the trust of buyers, in addition to Google adopting this encryption as a ranking factor. Browsers are now warning against sites that do not support it. Please be careful not to store your customers’ credit card numbers in the site’s database, because keeping them in the server is a very dangerous source, and if they are hacked and leaked, you will be legally liable to your customers.

9- Online store marketing

There is no doubt that marketing is one of the most important success factors for your online store, so marketing must be based on an organized plan and be responsible for it by a specialized person There are several different means of marketing the online store:

• Marketing through Google Ads (Adwords).

• Social media marketing.

• Email marketing.

• Content Marketing

Direct Marketing •

What are the platforms for creating online stores?

The online store builder is a software platform that enables you to build your own integrated online store, helps you display your products, manage your sales, and help you accomplish all the basic tasks associated with the store efficiently and effectively E-store creation platforms or what is known as eCommerce Platforms vary in ease of use, flexibility, prices, and in the features and services they offer There are many e-store building platforms and sites available, some of these platforms  It provides you with comprehensive services related to this store such as web hosting service, SEO optimization service for your store products, product shipping service etc. and some of them leave it to you to manage these things yourself.

There are two types of free and paid e-store creation platforms, for example, Shopify is the best platform for creating e-stores in the world, and its biggest problem is the lack of support for the Arabic language, if you are fluent in English and want to create an online store targeting foreign countries, you will not find better than Shopify, and also the basket platform is a distinct Saudi platform for creating electronic stores, providing all the solutions that must be attached to the online store, the basket platform works so far in the Kingdom of Saudi Arabia only But when it comes to the professional online store away from open platforms, you must turn to paid platforms because free platforms are more vulnerable to hacking and hackers, as an example of a professional online store creation platform, Future Vision.

From the above, we knew the basics of creating an online store.

The best professional online store design company in Saudi Arabia

When talking about creating your online store, it is necessary to know the best professional online store design company, which must take into account all the factors that we talked about this is to create a professional online store, which is Future Vision.

Is the online store project profitable?

Many statistics that have been made about the establishment of an online store indicated that the percentage of online sales increased during 2020 by about 45% from the past two years.

E-commerce and online buying and selling profits accounted for about 22% of the total traditional sales profits for the same year.

Therefore, we can conclude that the online store project is profitable, and if you own a business on the ground, you can increase your profits by designing an online store and spreading more, which achieves you more customers and increases sales.

Here are profitable online store ideas in 2022

According to the latest statistics, here are 9 different ideas for starting your online store

• Pesticide-free organic vegetables and fruits store.

• A store selling healthy food.

• A store selling natural products for hair and skin.

• Wedding Supply Store.

• Shop selling embroidered fabrics.

• Shop for the manufacture and sale of candles.

• Prints shop on demand.

• A pastry and bakery shop.

.A meter for selling children’s supplies

The cost of establishing an online store in Saudi Arabia

The question of the budget may be confusing to some, but it should be very clear, and here comes the question, what do you actually need to get started?

There are intuitive basic costs, such as store setup, hosting, and requirements. If you decide to build an online store through special programming, it may cost you from $500 to $1,000 when hiring a freelancer or $1,000 to $5,000, and there are other costs.

Purchase of templates: The price ranges from $50 to $200 paid only once.

Add-on costs: No matter how beautiful and distinctive the template is, you will need some add-ons to improve from your online store.

Platform subscriptions: If you decide to build your site on online store creation platforms, there will be a fee paid periodically.

Why is marketing important for the online store?

1. Reach millions of customers in a short time.

2. Improve market access.

3. Influencing purchasing decisions

4.Increase sales in your online store in a short time

How to analyze the strengths and weaknesses of your online store

SWOT, which is the analysis that is relied upon to analyze the strengths and weaknesses of the online store

SWAT analysis or as it is called “SWOT analysis tool” and also “SWOT matrix”, is a method and method of analysis that helps companies and business organizations in general to assess their competitive position in the market.

This is done by identifying its strengths and weaknesses, while discovering all the threats surrounding the company, in addition to identifying the opportunities available to it, so that it can develop effective plans and strategies based on accurate information that clarifies the company’s position.

SWOT analysis is one of the most important systems and models that companies rely on in developing their business strategy. Where building and preparing various short or long-term plans for various work activities within the organization to achieve the desired business goals and also generate accurate future visions

What are the elements of SWOT analysis?

1. Strengths

2. Weaknesses

3. Opportunities

4. Threats

The four words as described above indicate the company’s strengths, weaknesses, opportunities, as well as surrounding threats, all of which relate to the analysis of the internal and external environment.

Why entrepreneurs should own an online store?

Owning your online store is a marketing tool that allows you to make profits more quickly, in addition to the speed of reaching customers, you can sell to all over the world at any time.

Features you can find in the design of an online store through Future Vision

Let me tell you, dear customer, about the advantages that you will find when you create an online store from Future Vision Company

It provides a professional, multi-section online store design, supports electronic payment in every available way, is easy to use, classifies a secure platform on user data, supports more than one language, is a website and electronic applications on mobile and marketing has a professional meaning.

Finally, dear customer, the sea of electronic stores and e-marketing is large, and for more information about them, you can visit the Future Vision website.

Frequently Questions

What is e-commerce?

E-commerce is a new term in the world of economics that appeared with the spread of the Internet at the beginning of the nineties of the twentieth century, but some researchers pointed to its existence from the seventies in the last century through electronic information exchange systems between industrial companies.

How Much Does It Cost to Have an Online Store?

There are intuitive basic costs, such as store setup, hosting, and requirements. If you decide to build an online store through special programming, it may cost you from $500 to $1,000 when hiring a freelancer or $1,000 to $5,000.

What is an online store?

We can define an online store as a platform for buying and selling various goods or services over the Internet.

What are the advantages of online stores?

1-Buy from anywhere in the world

One of the most important features of the online store is that it allows the user to buy or sell from anywhere in the world, provided that the store provides the delivery of products to this country, and some stores provide the ability to reserve the product, and notify the user of its availability so that he can buy it directly with ease and without many complications.

2- Different and varied payment methods

Many online stores provide a range of different payment methods, such as credit card payment, or payment on shipping, which gives flexibility to the user when buying from the online store, and allows the customer to choose the most appropriate method for him.

3-Save time and effort for the consumer

Based on No. 1 and No. 2, it is natural that e-commerce is a saving of time and effort for the consumer to buy through the store at any time and from anywhere in the world, and this gives them great flexibility, as the customer does not have to go to the store to buy his needs, and adhere to working hours that may not suit his circumstances, and replace this with shopping through the computer, or even the smart phone applications of the online store.

What are the basic factors that must be available in your online store?

–Store name

-Procedures for receiving and handling complaints

-Commercial Registration Name and Number

-Privacy Policy

-Tax number

e-marketing appeared a long time ago, and due to the increase in the number of users of the Internet in general and social media platforms in particular, companies relied on e-marketing to a large extent to support and strengthen their marketing efforts. The success of the e-marketing strategy is attributed to the ease of reaching the target audience and interacting with it. E-marketing and what are its benefits and sections.

What is e-marketing and what are its benefits and sections

E-marketing is the marketing of products and services over the Internet, and this is done through good planning and implementation to promote both products and services via the Internet. E-marketing facilitates companies to quickly reach customers and reduce advertising costs. E-marketing uses several means such as emails, SMS messages and campaigns. Electronic advertising, and electronic marketing is called by several names “online marketing” or “digital marketing”.

We must know very well that e-marketing is not born today or yesterday, but the beginning of the nineties was the first launch of the field of e-marketing, and its emergence was at the hands of major companies such as Google and Yahoo, and from here it was the beginning of an era of prosperity and development in the field of marketing.

Benefits of e-marketing

What is e-marketing and what are its benefits and divisions After we got acquainted with the concept of e-marketing together, we get to know its many benefits, so we find that e-marketing has many advantages and benefits for both the marketer and the customer. The benefits of e-marketing are in the following:

Universal access:

 E-marketing allows marketers to reach their ads to the global framework, not just the local one, as it previously allowed many brands such as (Amazon – Microsoft – Google – Tik Tok – Facebook) to reach the global market.

Wider and faster access:

Quick access to the largest number of audiences, so e-marketing helps you reach the largest number of customers targeted by the marketing plan and is likely to purchase services or products. Also, e-marketing can follow up on the success rate of the adopted marketing plan or whether it needs adjustments.

Cost reduction:

 E-marketing is less expensive than traditional marketing. We find that advertising campaigns on television, newspapers, or distributed paper advertising campaigns cost millions, in contrast to electronic marketing. An initial low-cost advertising campaign can be started.

Available all the time:

One of the most important advantages of e-marketing is that it has no specific time restrictions. It can be marketed 24 hours a day, every day of the week, and this allows customers to browse products and services and obtain them at any time, and therefore it has a major role in increasing sales and profits, and there is a relationship There is a direct correlation between increased supply and increased sales. The higher the exposure rate, the higher the sales rate.

Creativity and out of the ordinary: E-marketing has an important factor for the success of the marketing plan, whether it is for a product or a service. It is the factor of innovation and renewal in designing a distinctive advertisement in an attractive way that attracts customers.

• Tracking customer behavior: E-marketing provides a great opportunity to learn about customer behavior through answers to questions asked by customers, buying and selling operations, and also by analyzing the target group of the marketing campaign to obtain the best results.

• immediate reaction: The secret of the success of e-marketing is the speed of response and response to the audience’s inquiries wherever they are. That speed in meeting their needs is a major reason for the success and development of technological growth at a tremendous speed.

• Multiple Assessment Methods: E-marketing has several methods that make it suitable for all businesses and ages. The more methods of the marketing plan, the more desired results will be achieved in the least time.

• Performance Analysis: E-marketing makes it possible to analyze interaction rates with marketing campaigns with high accuracy, through analysis tools such as

Which provides you with tracking the number of visits, clicks, and interaction rates, buying and selling.

E-marketing departments

In the context of our talk about what is e-marketing and what are its benefits and its divisions, and after we have spoken previously that one of the most important advantages of e-marketing is the multiplicity of its tools and methods, which made it suitable for all businesses and ages, and the multiplicity of marketing methods has the greatest credit for the success of e-marketing. If one or more types are used in one marketing plan This increases the opportunity to display products and services to customers, thus increasing purchases and achieving the desired goal of the marketing campaign. Together, we learn about the types of e-marketing in detail:

Marketing through search engines

First, we have to get to know the term search engine optimization, which is an art and science through which search engines are persuaded to recommend the content of the site and show it in the first results for researchers. This is done by following two rules, either SEO or SEM.

The difference between SEO & SEM

The website has many tasks, but the main task is to put the products and services of companies on the Internet in a way that attracts visitors and fits the rules of search engines and converts site visitors into customers who continue to visit and click on the site without visits like a store without goods, so the e-marketer must organize and increase the traffic on the site to get to satisfactory results.

It is one of the types of e-marketing and achieves its marketing benefit for brands and services through the power of popular social networks (Facebook, Snapchat, TikTok, Instagram,…). This is done through a strategy with clear and measurable objectives. The marketing strategy must include:

Profiles related to the product or service offered and must be maintained and developed continuously.

Work on designing and publishing photos and videos to attract public attention to the promoted brands.

Rapid response to customer comments and inquiries is a very important factor

Follow up the interaction of followers and the spread of promotional publications

In addition to the above, you can create a paid advertisement for the appearance of your product or service in front of a large number of audiences (the target group chosen according to the marketing plan).

Benefits of social media marketing

Social media has become one of the most important and largest effective marketing channels, whether free or paid, the following is an overview of the benefits of e-marketing through social media:

• Adding a personal imprint: This is reflected in your work as it creates a kind of friendliness and trust between you and customers due to their interaction with you and their identification with you through your personal profile.

• Increase visits to the site: as a result of the link between your profile and the site link, whether it is in publications, advertisements or explicit links, this increases the traffic on your website and is also an important factor for improving and strengthening search indicators, and thus visitors increase and then they turn into customers

• Building relationships and collecting information: Through direct and indirect comments and discussions across the platforms, you can build a strong base of information and data about individuals and target them in the marketing plan.

• Spreading and quick recognition of the brand: Communication platforms provide you with a good visual nature with a large number of audiences, which you can benefit from by introducing the public to the brands and services that you want to market about.

3)Content marketing

Content marketing is an important strategy in e-marketing, and the content must be valuable, interesting, appropriate, and clear in order to attract the audience’s attention and ultimately give customers a push to take action on the offered product or service. It is not a requirement that the content be only promotional in order to obtain the best marketing results, but it must be useful to customers because this earns them confidence in you. Content marketing is an important pillar for all types of e-marketing, and this is beneficial, for example in:

• Search Engine Optimization:

As a result of publishing high-quality content that is free from copying, errors, and useful, search engines reward companies for that by showing them in the first results of customer searches.

-Marketing through social media:

 Before the marketing stage comes the most important stage, which is preparing good content that attracts the attention of the target audience.

-Inbound Marketing:

 Content is the basis of increasing traffic and customers for the site.

Benefits of content marketing

Cost saving.

-Increases sales.

-Allows you to deal with new permanent customers who have greater loyalty and honesty.

4)Email Marketing

Email marketing is a form of e-marketing, e-mail is used for marketing and promoting products and business services, in addition to attracting customers and reminding them of offers, services and discounts from time to time, and you can also implement a campaign to educate customers about new brands to ensure that the purchase process starts from them.

Benefits of email marketing

Compels the user to take action as a result of the presence of messages on the email forces the user to take action negatively by scanning the jQuery or positively by purchasing the product or service or visiting the website.

It is the main communication channel for more than 99% of Internet users.

The average value of an email purchase is three times higher than that made through social media marketing.

Affiliate Marketing

Affiliate marketing is a process through which marketing and promoting a special product or service for a person or company and obtaining a commission for purchases and buying and selling operations are tracked through one site to another through certain links. As a result of being a profitable and mutually beneficial method for the seller and the marketer, it has become a great base in the field of e-marketing.

How affiliate marketing works

Affiliate marketing is done by distributing tasks and responsibilities to a group of individuals and as a result of sharing a percentage of profits, this increases the effectiveness of marketers’ performance, and this is done by involving three parties to start a successful marketing process, namely:

Seller or service owner.

The advertiser, whether it is a company or a marketer.

6)Online advertising

It is a procedure to attract public attention to a specific product, service or offer through paid promotional digital channels. It is a type of electronic marketing and includes all types of advertisements that appear on the Internet and digital channels of all kinds.

Advantages of online advertising

Covers a wide range locally and globally.

Attracting a large number of visits to the site and thus increasing sales.

Ease of choosing the target group, such as advertising airline tickets on a tourist trips website.

Affordable rates are available to start ads at a low cost.

You can track the audience’s reaction to your online advertisement through web analysis platforms such as Google Analytics.
Landing page marketing

It is a web page whose designs aim to move customers from the stage of interest in the product or service to an actual buyer. The best way to attract attention and visit the landing page is by e-mail. The landing page is called (the landing page) and it is called landing because it is the page on which the visitor lands by clicking on a direct link in an advertising campaign, whether on e-mail, communication platforms or Google ads, and then the visitor reaches the landing page and sees offers similar to his interests and takes some Time to finally make a purchase decision.

Advantages of a landing page or landing page

It has one goal, and as a result, it provides customers with enough information about the offered product and helps them to take action.

The clean, clear design provides user focus and easy navigation with fewer links and distractions.

Clearly increase the number of visits and clicks on the site.

The speed in registering and directing visitors makes him feel triumphant and superior and motivated to make a purchase decision.

8. Smartphone marketing

Mobile marketing is a type of electronic or digital marketing that relies on promoting and delivering information about a product or service to the public by messaging them via mobile.

Advantages of smartphone marketing

Privacy:

-The mobile phone is a personal device that does not leave everyone and they carry it wherever they go, unlike computers and televisions that can be away from them for a while, so mobile marketing allows immediate and rapid access to the public.

-The abundance and speed of its marketing tools: It provides in the mobile several marketing methods that allow the marketer to choose the most suitable for him, such as applications, sms and mms messages.

Low cost: Availability of a large part of the financial aspect.-

-Purchasing through mobile phones: In the recent period, the percentage of purchasing through mobile phones has increased to one-third.

-Widespread use of mobile phones: Who among us does not have a mobile phone, as adults and children have a mobile phone and spend the most time on it, which facilitates the marketing process.

Video marketing

Video marketing is the use of video content to promote and tell the audience useful information about products and services. As a result of attracting attention, more than half of the companies use it in the process of promoting and advertising brands

Advantages of video marketing

Attracting the audience’s attention: The more interesting the content, the more it attracts attention and makes purchasing decisions.

Inexpensive: Designing a promotional video has become inexpensive with the development of technological tools.

Works on a large scale: One of the most important advantages is that it can be used on all channels for e-marketing.

A clear presentation and adequate explanation of products, brands and services:

 It provides customers with sufficient explanation and information to help the customer make the appropriate decision.

Viral mass marketing

It is a type of word-of-mouth marketing and was called viral because of the speed of its spread among customers. This is done by sending a quick and specific marketing message, at the end of which you are required to take a reaction. Despite the great development of e-marketing, word-of-mouth marketing is indispensable because it creates a kind of friendliness and credibility among the public about products and brands.

The most important ways to succeed in e-marketing

After we know what e-marketing is, what are its benefits and sections, we have to talk together about the best ways that help the success of e-marketing, which are:

create quality content :

It is always better to take care of quality in order to convince customers to buy.

-Choosing the appropriate marketing method:

 An important factor for the success of the marketing strategy is choosing the best method suitable for the product and target group.

-Determine the budget for the advertising campaign:

According to the budget set for marketing, you choose the best type suitable for financial possibilities. –

-Conducting research:

Extensive product research and marketing steps before starting are very important for the success of the marketing plan.

-Clearly define the goal:

 The main goal of e-marketing, whether a product or service, must be determined to reach the best results.

Understand and choose the target group correctly:

 You have to study customer questions and choose the target group interested in the marketing campaign in order to get the desired result.

What we mentioned in our article about what is e-marketing, what are its benefits and sections, is only a few of the sea of information about e-marketing, and you can learn more through our Future Vision website. To get the best marketing services in the Kingdom, contact us today and start promoting your brand.

E-marketing strategies are the most effective tool, which helps companies and institutions in promoting their brand, and it also enables them to achieve all the goals they aspire to, which results in an increase in sales, and thus an increase in the percentage of profits.

Do you want to increase your company’s profits

If yes, then Future Vision shows you successful marketing strategies that help you achieve your goal.

Introduction to Digital Marketing Before starting to learn about the most prominent e-marketing strategies, a brief overview of what e-marketing is, and its importance, can be presented.

?What is e-marketing

E-marketing is a branch of marketing in general, and it is called “digital marketing”, or “network marketing”.

E-marketing is defined as: the process of promoting and marketing products and services provided by the company using digital technology, and the various platforms it contains, in order to reach the target customer and achieve the highest level of sales, followed by an increase in the percentage of profits.

From this, we understand that companies can promote their products and services without committing to a specific geographical scope or a specific date, but it is easy for them to reach target customers at all times and places.

Therefore, e-marketing is the fastest in achieving leadership for commercial activities, and therefore it is used by companies and institutions because of its importance.

?What is the importance of e-marketing

E-marketing would not have become important and necessary for companies and businessmen at the present time without several main reasons that make it so important, and distinguish it from other traditional marketing.

Every person or company owner who wishes to implement his own project must know the most prominent e-marketing strategies 2023 that accompanies his project in order to ensure its success and achieve its goals.

Low marketing cost and best results: E-marketing is much lower in cost than traditional marketing, which relies on a set of somewhat expensive tools, such as television, radio, promotional leaflets, banners, and others. Also, the budget paid in e-marketing advertising campaigns is inexpensive, and may be free.

Reach target customers: Through e-marketing through social media platforms (Facebook and Instagram) that are used on a daily basis by a large number of people, company owners can reach a huge number of suitable audiences, and know the product that suits him, and whether it suits the nature of the product provided or not.

Ease of buying and selling: Buying through various social media platforms has become the easiest way for many customers, as once they see the product, a large number of customers may initiate contact with the company to obtain the product, and thus the buying and selling process is easy.

build better customer relationships: Through e-marketing, you can improve the relationship with customers, by sending product ratings after using it; to identify the advantages and disadvantages, or sending the most important offers you make via emails, this would create a good relationship between the marketer and the customer.

After learning about what e-marketing is, and how important it is for companies and institutions, it is necessary to know the e-marketing strategies that help you reach the goals to be achieved from your project.

?what is the consept of Marketing strategy

Marketing strategy is defined as: the long-term planning process that is designed and developed by companies and institutions by activating their limited resources, in order to determine the best way to enter the market, how to attract new customers, measure their enthusiasm for the offered product, and also achieve an increase in sales, competing with other companies.

It is also defined as: Setting appropriate and comprehensive plans to promote products and services, as well as reaching consumers and converting them into customers of services or products provided by the marketing company.

E-marketing strategies contain the presentation of the value of the company, knowing the target customer through his demographic data, in addition to a range of other high-level elements, as this comprehensive marketing strategy covers the basic elements of marketing, namely: product, price, place, and promotion.

?What are the basic elements of e-marketing strategies

In order for e-marketing strategies to achieve their goals, they must consist of several basic elements, in the absence of one of those elements, they will not achieve the desired goal. This is something to consider when developing your marketing strategy. These elements are as follows:

First: Target Market

The main focus of marketing activity is the consumer, so the main element of the marketing strategy was to identify the target market.

The target market represents the total number of individuals to whom the company or organization directs its products through a strategy designed specifically to satisfy and satisfy the needs of these individuals.

The target market may be a specific age group, such as youth, or a specific geographical area, for example, East or West, or depending on the level of monthly or annual income.

Second: Elements of the marketing mix(4PS)

After the company or institution determines the target market, all its activities are directed to satisfy the needs of that market in a way that achieves profit, through the basic elements of the marketing strategy, which are known as the elements of the marketing mix (product, price, place, and promotion).

First: Product

The company determines the type of product or service, which it will offer in the target market, where the specific product must be something that many customers want, and then classify it into special lists:

-Product currently available.

Or that you think is in demand, and has value to customers.

As well as the product that must be available in the coming years.

 Product strategy includes decisions regarding customer service, brands and brand names, product life cycle, as well as its development or replacement of new products.

Second: Price

This element relates to how to set the right price for the service; or the product offered by the company.

You can discuss these questions when determining the price of your product.

1-What are the current prices for services and products?

2-How are these prices currently determined?

3-Do customers fit these prices?

4-Do they have the ability to pay what you want?

5-Does the customer see that your product is worth the price you set or not?

6-What impact does competition have on these prices?

Determining the price can be daunting because you need to calculate the value of the product you offer, compared to the cost, materials, time spent, and expenses of that offered product, so you have to set a price that makes the company profitable, and at the same time suits the customer.

You don’t want customers to pay less than the price you ask, and you can’t demand that they pay more than your product or service is worth.

Third: Place

One of the most basic elements of e-marketing strategies is to determine where to sell your product when you need it, regardless of how good it is.

Where and how can products and services be made available to customers?

To determine where to sell a product or service, you should know, and identify the places where the target audience shops, and where products similar to your product are purchased. Such as: electronic stores on the Internet.

Fourth: Promotion

Promotion means: The company or institution publishes a set of information related to the products or services it provides to the target customers, in order to clarify the features and uses of those products, the extent of consumer awareness of their importance, gain the loyalty of customers brand, and increase the company’s sales by explaining the advantages of those products, as the main purpose of promotion is your ability to convince customers to buy.

?Where can you find your marketplace

How to formulate a message to attract leads?

How do you identify some ways to get your message across to customers?

All these questions you need to find an appropriate answer to in order to achieve the purpose of the promotion.

After we have shown you the elements that must be available in e-marketing strategies, you must know what marketing strategy you will adopt to promote your product?

What are the most effective e-marketing strategies

Some companies and startups may wonder how to start e-marketing for business?

We offer you many e-marketing strategies, which are relied upon when starting e-marketing, where you can choose what suits your business.

Email Marketing Strategy

Email marketing is one of the most important e-marketing strategies at the moment, despite the power of social media platforms, a large number of Internet users constantly browse their mail.

Through this strategy, the company targets potential customers, sends messages containing promotional advertising about the most important products and services it provides through their mail, and explains to them its most important features, and ways to obtain them in an interesting and attractive manner.

Some factors must be taken into account before sending emails, as these messages are not placed randomly, such as:

Define a special form that is easy to understand for the mail message.

Categorize clients by gender, age, and interest.

Send messages to correct emails, already used by their owners.

“Search Engine Marketing Strategy or “SEO

One of the most prominent e-marketing strategies is also the most famous search engine marketing strategy “Google”, where a set of tools and techniques are used to improve the appearance of your store in the first search engine results, making it easier for the customer to reach you and interact with the products or services you provide.

For the success of a search engine marketing strategy, and the appearance of the first page, there are two ways:

The first method: It is the natural method, which is the use of various e-marketing tools, such as: creating a blog, writing content.

The second method: It is the use of paid “Google Ads” ads, and this method brings you success and appearing on the first page faster, as you target the right audience who is already looking for you.

The company can also be the first choice for potential customers through the SEO of its site to lead in the first results faster.

Social Media Marketing Strategy

Marketing through social media platforms (Facebook, Instagram) and others is one of the most prominent e-marketing strategies as well, so if you want to develop a successful marketing strategy, you have to rely on that strategy, as the number of social media users has reached approximately 2.80 billion users around the world, according to statistics conducted by the “We Are Social” platform, so there is a golden opportunity through which the company can make advertisements about the product to be marketed, and identify a large category of target customers to get The products and services it offers.

Paid advertising marketing strategy

Paid advertising means: pay per click, every time the ad is clicked, the company pays the search engine a small fee for visitors.

This strategy helps direct customers to the products they are looking for directly, and those customers may actually need that product.

With this strategy, you’ll need to pay money to ensure the success of your marketing strategy, which is important if you’re just starting your business.

Paid ads vary to include

-Ads via Google Ads

Through the Google Ads campaign, you can reach the target customers, who are already looking for you, and therefore this may bring you an increase in sales, and in the percentage of profits; for the possibility of the customer interacting with your brand by a high percentage.

-Paid social media advertising

A paid advertising marketing strategy across different social media platforms from Facebook, Instagram, and YouTube helps you spread your brand and be able to reach a large number of target customers.

Despite the cost of these ads, they guarantee the success of your business marketing strategy goals.

-Influencer Marketing Strategy

If you want to rely on this marketing strategy as it is one of the easiest e-marketing strategies, you should search for a celebrity influencer on social networking sites, which has a large number of followers, and has the ability to attract them, as cooperation with these influencers facilitates the process of promoting the products and services you provide, as well as achieving success and profits for your brand.

Among the most prominent social media platforms that have influencers: Facebook, Instagram, Twitter, and Snapchat.

-Content Marketing Strategy

Content marketing is one of the most important e-marketing strategies, which has received great demand by company owners and businessmen recently, as through content marketing the brand is promoted, by writing content that clarifies the information that is exchanged with target customers, and achieving the main goal of this marketing, which is to attract the attention of customers.

You can use your content marketing strategy when creating a blog for your site, or when marketing through search engines.

Why is Future Vision one of the best e-marketing companies in Saudi Arabia

Future Vision is considered the best e-marketing company in Saudi Arabia, as it provides a range of integrated marketing services such as:

-Economic feasibility study EFS. –

-Prepare a successful marketing plan.

-And marketing in all different ways.

-In addition to creating stores and websites.

-As well as the creation of brief web pages, and many more.

It also uses the most important successful e-marketing strategies in Saudi Arabia, which makes it in a distinguished position among other competing companies.

How to develop a digital marketing strategy for your own business

If you want to know the answer to this question, Future Vision shows you the steps you must take in order to achieve a successful and effective marketing strategy:

Define the mission, and value of your company.-

Target market study.

Identify the customer’s personality.

Define marketing goals for your business.

Determine the most appropriate marketing strategy.

Step One: Defining the Mission and Value of the Company

The first step in developing a marketing plan for your brand is to define the company’s mission so that customers know your intentions and your ability to improve their lives through the value that the company gives them.

Step Two: Study the Target Market

It comes after determining the mission of your company, the step of analyzing the market, knowing the tendencies of customers, their desires, as well as knowing the strengths and weaknesses of competitors.

Step Three: Identify the target customer

To establish a successful marketing strategy, you need to know the behavior and interests of potential customers, based on determining their behavior, gender, geographic scope, and needs. This information will define the brand’s marketing strategy in line with the interests of customers.

This information must be fact-based because guessing and collecting incorrect data will lead to failure to develop a marketing strategy that suits your business.

Step Four: Define your business marketing goals

First, this step is to identify tools that help you achieve your business’s key marketing goals.

Whatever this goal you seek to achieve through e-marketing strategies, this goal must be:

-Measurable.

As well as achievable.-

It is scheduled at a specific time.-

Step Five: Determine the Most Appropriate Marketing Strategy

After studying the target market, knowing the customer’s personality, and determining the goal you seek to achieve from your project, comes the step of choosing a marketing strategy that suits your business, achieving success, increasing the percentage of sales, and thus the percentage of profits. You can do this by knowing the e-marketing strategies, which we explained through the article and choosing the method that suits your business, despite the multiplicity of these marketing strategies, they all aim to achieve success and profits for your business.

This was a small piece of important information about e-marketing strategies, and you can learn more about marketing services through Future Vision. Finally, if you are the owner of a company or institution, and you want to start e-marketing for your business, or you have this activity, and you want to develop it and make plans for its success, increase the percentage of sales, and make profits, you need a reliable e-marketing company that helps you reach your goals, Future Vision is the most appropriate choice, do not hesitate to contact us today to start your success journey.

The most important frequently questions about e-marketing strategies

What is an e-marketing strategy?

An e-marketing strategy by advertising via Facebook, Instagram, YouTube, or any of the different social media will help spread your brand and reach the largest number of audiences. Despite its cost, it ensures the success of your business marketing strategy goals.

What is the best e-marketing strategy?

Email marketing strategy.

Social media marketing strategy

Paid advertising marketing strategy

SEO marketing strategy

Content marketing strategy

Influencer marketing strategy

Finally, if you are the owner of a company or institution, and you want to start e-marketing for your business, or you have this activity, and you want to develop it and make plans for its success, increase the percentage of sales, and make profits, you need a reliable e-marketing company that helps you reach your goals, Future Vision is the most appropriate choice, do not hesitate to contact us today to start your success journey.

The most important frequently asked questions about e-marketing strategies

What are the elements of a marketing strategy?

E-marketing strategies cover the four basic elements of marketing, namely:

-Product

-Price

-Place

-Promote

What is the difference between traditional marketing and e-marketing?

The difference between e-marketing and traditional marketing is the means through which the audience faces the marketing message. Traditional marketing uses traditional media such as magazines and newspapers, while e-marketing uses electronic media such as social networking sites.

Although the general public believes that the importance of e-mail is declining, as a startup company or a person seeking to market his business digitally, or even a company seeking easy access to customers, you must be well aware of the importance of e-mail, and you must seek to know the most important e-mail marketing strategies that add marketing value Excellent for your projects if they are invested in the optimal way. In this article, we will learn about everything related to email marketing, in addition to the best email marketing strategies.

The best email marketing strategys

To begin with, email marketing strategies are developing a specific email marketing strategy by using email to promote your products or services in an effort to build trust between you and existing customers and reach new customers. Here are the best email marketing strategies to achieve growth and leadership in Business.

Start an inbound marketing strategy

You must first know the difference between incoming and outgoing. When you write your e-mail, you must understand the mentality in which your company operates and strive to find a bridge to reach customers through the product or services that you provide, and strive to achieve the goal that you seek.

You should always build on three steps in your business that are engaging, , joyful. Once your customers understand these three steps, you can begin your inbound strategy.

You have to build your CRM database and make sure that it contains all the basic information to target your customers with specific information, and then link the program to the CRM database and make sure that it is well connected to the database, and turn on the mandatory fields feature to highlight missing fields and seek to modify it before sending a custom email.

You have to understand the nature of your customers and answer these questions, what media do your customers consume?

 Do your customers read blogs? Is there a need to use chatbots? You have to ensure the smooth interaction of your customers in the conversations, and strive to achieve the strategy that you follow for your goals.

List management and division

To create your list, you must collect the correct information accurately, use CRM, and use forms that help you collect the information correctly, and your database must be clear and comply with the email regulations called GDPR.

Your customer database should include information about customers’ lives such as birthdays or Chinese New Year, and you can use TAGS for this segmentation.

And you have to focus on building a database that is just right, and activating the customer opt-out feature.

Create high-performance, Hyper-personalization emails

  You must strive to define a powerful and high-performance email strategy, by setting a goal with a goal, this is the essence of the solution to provide correct financial information at the right time to the right investor or customer. Whereas, sending the right email means making sure to use the Variable Added feature within your email within a highly targeted message delivery template.

This is what we call highly targeted sending, which means sending messages with slightly individualized information to make the customer believe that it was a message addressed to him personally and not jealousy.

Messages should be based on words, with the ability to accompany documents and forms, because Future Vision creates forms related to the CRM database, enabling you to ask a very specific question, and even ask customers to update their preferences for these surveys.

Develop your emails to drive conversations and conversions

The ideal formulation of e-mail messages, the aim of which is to increase the number of clicks, this is what we can call motivating work, by prompting the customer to click on the link and follow through to reach the goal.

  How to create a list of contents

The size and quality of your email content list is directly proportional to your email marketing results. Here are some guidelines for building a strong email content list:

-Do not seek to use purchased lists, because this may have negative consequences for your reputation, as it may contain spam messages and unverified identities.

-Always make sure that you obtain the due permission from your customers, maintain your agreement and adherence to standards.

-Use a smart email list builder, we at Future Vision can easily create a powerful, high-quality email list for you, it’s very easy and all it takes is a one-time integration process.

-You should seek to expand the list of your customers, through the following examples:

 1) making your subscription forms available on websites and web pages.

 2) advertising campaigns on social media.

 3) making free tools and templates available to customers.

 4) running contests.

 5) making offers Especially for your customers and discounts to attract new customers.

Develop and clean list of contents

As important as creating a list of contents for your email is, refining and cleaning the list is crucial, to reduce spam complaints and delete malicious messages.

Data cleansing is essential in email marketing strategies, because harmful data affects a company’s reputation, so you must take care to clean junk and harmful data and keep your list of contents clean and up-to-date.

What is email marketing

It is direct electronic marketing based on electronic messages that seek to increase sales, viewership, or page visits, according to the structure of the website organizing the advertising campaign, with the use of e-mail to promote the company’s services or products in an effort to build bridges of relationships with customers or even potential customers.

Email marketing is part of the internet marketing process in general which includes marketing through websites or through social media sites, apps, blogs etc…

When the Company sends an email at any time, regardless of confirming orders or direct responses to customer questions, it is considered a form of email marketing.

Email marketing also includes newsletters that contain company updates, sales offers or even sending exclusive deals to customers, or sending a general message to customers on behalf of the company, as in the case of a natural disaster or a corporate scandal.

Let’s learn strategies for creating email marketing messages

Strategies for creating messages for email marketing:

The most important email marketing strategies are strategies for creating messages for marketing via email, so we will learn how to start creating strategies for email marketing messages by giving you our best advice and informing you of our strategy for growth and leadership and striving to retain customers in the long term and increase them periodically, from By illustrating examples of generating a high return on investment through the following:

Determine the target audience: Determining the target audience through your products or services that you provide to them is one of the most important steps in e-mail marketing strategies, by knowing their marketing taste and needs or what they are looking for a lot, and sending messages about the company’s products or services and sending offers and discounts via Your e-mail messages, and strive to expand its target audience base and thus obtain a larger number of customers, while paying attention to including your e-mail messages to new customers with their interests and what they are looking for, always developing your tools and striving to draw their attention and arouse their curiosity about your products and services.

How to determine the appropriate day and time to post

The Omni Send platform conducted a study in which it analyzed 2 billion promotional campaigns sent to discover the right time to send emails based on the target audience’s interaction with these messages, as the platform showed through its study that Tuesday and Thursday are suitable days for publishing promotional and news messages, according For this study, Saturday and Monday are the worst days for posting promotional messages.

Also, according to this study, it was revealed that there is a strong relationship between the time and timing of publishing the campaign and the final results, as the results of the studied campaigns showed an increase in the rate of clicking on e-mail messages, reaching a peak at 8 am, 1 pm, 4 pm and 5 pm.

These results help you determine the right time and day to send your promotional messages and reach the largest number of customers.

Using email campaign templates: Your use of ready-made email campaigns saves you time and effort, as email provides you with templates that contain pre-designed email message templates that everyone can use, as it allows you to create new messages or rewrite messages, with the ability to use a large number of Tools that provide a large number of ready-to-use templates such as Zoho, Mailchimp and many others.

Dividing the customer list: Dividing customers into categories helps you send appropriate messages for each category, after dividing customers into categories (new customers, important customers…..) and helps you create customized content for each category separately, which affects customer interaction With more messages, using Active campaign or Mailchimp will help you divide your customers into categories.

Customizing messages for the user: Assigning a message to each user ensures that you attract the attention of users. Users tend to interact with messages assigned to them more, as you can track the purchase history of customers and create messages for the products they buy.

Using message scheduling tools: This tool ensures that you publish campaigns at the exact time and day, and message scheduling tools help you schedule all types of email messages or social media messages and text messages and determine when to send them. Here are many message scheduling tools that help you To publish your advertising campaigns on time such as:

Mailchimp tool: It is a tool that analyzes for you the best times that customers are likely to interact with messages in order to ensure that you choose the best time to send your messages, and it also allows you to track the performance of your advertising campaign and see how effective it is:

  Tool: (Schedule an email) is a tool available on Gmail that helps email users to schedule messages and send them automatically at the specified time. It also allows you to resend messages again and remind the customer about it, with the ability to track the progress of your advertising campaign:

Active Campaign: It is a tool used by companies to automate email campaigns, automatically resend them, and allows you to send marketing messages through social media in addition to email, with the ability to track your advertising campaigns and see their effectiveness.

Track the performance of your advertising campaigns: You must track the performance of your advertising campaigns on a regular basis and strive to develop and update the aspects that need development in order to ensure the increasing continuity of the performance of your advertising campaigns, where you can through (A / B) testing ensure the success of your campaign, this test is called the split test that It depends on sending two different versions of email messages and knowing which one attracts the attention of customers the most, and tracking that information and identifying points that need updating.

Given that the audience is the basis of email marketing strategies, do you know who your primary audience is?

 Let’s get to know who your primary audience is together.

?Who is your prime audience

Your main audience is a group of specific people targeted by your brand, and they have had a purchasing or marketing experience with one of your products or services that you offer, so they continued to deal with your company for a long time, until they were associated with the company in a purchasing relationship, which is governed by quality from your company and the loyalty factor from the customer.

These customers are the best for the brand owner, and they are the most difficult if you want to attract them from competitors. In order to target them from competitors, you have to subject them to many psychological struggles that push them to ignore the satisfactory purchasing experiences they have gone through, and introduce them to a new purchasing experience with uncalculated results.

The head audience is the spearhead that enables you to win the competitive battle in the market, and it is a good indicator of the success of your marketing strategy, which you must maintain and strive for permanent growth.

?What is the right day and time to post messages

We also talked about strategies for creating email marketing messages that include determining the appropriate day and time for posting messages, and the importance of determining the appropriate day and time for publishing messages in email marketing strategies, especially when email messages include promotional materials.

Whereas, the specialized societies in the science of marketing have agreed on several rules for sending e-mail, which are:

Morning or evening period: The morning period is the best time to send e-mails, when people are in their work and awake, and work pressure and fatigue have not yet begun.

Stay away from the first working day of the week: If your emails target the Middle East, avoid Saturday or Sunday, and if you target an audience outside this region, avoid Monday.

Whereas, based on studies, it was found that when people go to an office after the end of the weekend, they find their e-mail is full of advertising messages and newsletters, which prompts them to delete all those messages and newsletters without looking at its content.

Avoid weekends: If your target audience is in the Middle East, avoid Thursday and Friday, and globally, avoid Saturday and Sunday.

As many people avoid doing any business-related tasks during the holidays, they are busy with their families and enjoying their activities, and studies have shown a decrease in the rate of reading emails during the weekend.

Allow enough time to read event messages: 23% of messages are read within an hour of being sent, but there are many people who read e-mail messages within a day or two of sending them, so you should send messages that relate to a specific event 3- 5 days from the event to stay in the safety zone.

The middle of the week is the best day for sending emails: If your target area is the Middle East, then Mondays, Tuesdays, and Wednesdays are the most appropriate days for sending messages, and globally, Tuesdays, Wednesdays, and Thursdays, but you should stay away from the day before the weekend when people are Less motivated to do business.

As the best times to send e-mail messages are in the middle of the week and during the middle of the day during the time 1-3 pm, with the possibility of sending messages during the time from 9-11 am according to one of the studies.

The previous points help you reach customers and choose the appropriate day and time to send messages and achieve the desired goal.

Divide the customer list into categories

We talked in strategies for sending marketing messages via e-mail about the importance of segmenting customers, as segmenting customers depends on the strategy of dividing different and similar groups, based on demographic, geographical, purchasing, behavioral, psychological and many other characteristics, as customer categories are targeted with different strategies to obtain the highest value from Clients with big and small wins.

You should know that there are two types of dividing the customer list into categories, which is customer segmentation for customers, and customer segmentation for business, and this is done according to the following:

Customer Segmentation for Customers

-A demographic division, where division is made into sections based on variables such as age, gender, race, marital status, family size, education, occupation, and income.

-Geographical division, where the division is based on location, such as the country, province, state, region, in addition to other geographical factors such as climate, population density, etc.

-Behavioral segmentation, where you divide depending on the way customers interact with the brand, their purchasing habits, timing, occasions, use of the product or service, and the level of loyalty to your purchasing brand.

-Psychological segmentation where customers are divided by their personality traits, lifestyles, social classes, beliefs, and interests.

Business Customer Segmentation

Dividing customers according to their needs for products or services to be offered.

Segment customers based on the economic value they provide to the business, in potential and completed sales.

Division according to fixed fees such as industry or company size (either number of employees or annual revenue).

Use templates for email campaigns

The importance of using templates for email campaigns lies in the fact that it saves time and money, as we mentioned earlier, but you seek to make the most of your use of templates for advertising campaigns, as email marketing is not limited to the form of a good advertising message only, but also depends on customers interested in the product or services, as it is considered Email forms are the bait that drives the customer to use their email.

Here are the main benefits of using templates for email marketing campaigns

Create customized content for targeted messages, allowing you to customize messages for many categories, reuse and modify them quite easily.

Ensuring that messages are formatted, as email templates preserve your brand identity, and help you create messages that are formatted away from errors (such as forgetting a logo or using different colors).

Saving money, effort and time, as it allows you to use email campaign templates that provide a new template design for each campaign, and you will not need to hire a number of experienced employees in coordinating and preparing email messages.

Also, the e-mail campaign models are characterized by creating bases of real audiences that can be exploited in marketing, with the ability to use the form more than once with a change in the message format.

Customize messages about the user

When your company provides several products or services to customers, you must customize your mailing list, that is, create more than one mailing list based on the interests of each category of customers.

It will work to send a different series of emails to each list, in which it will attract the customer to make a smart and smooth purchase decision, which saves you a lot of effort and money in the e-marketing process, and ensures that you achieve the desired results.

Strive to give the customer more personalization by starting the mail with their first name. Studies show that personalized letters are 26% more opened and read than generic letters, and the return from personalized messages is 76% higher than generic ones.

You should also be brief in e-mail messages, and focus on what you want to deliver to the customer in a simple and brief manner, without flattery or overstepping the length of the messages.

measure business performance

The importance of measuring the performance of your business helps to understand the performance of your business, and to understand ways to increase productivity at work, despite its strong impact on improving performance, but it is characterized by constructive ease, while avoiding choosing inappropriate performance measures, which reflects negatively on the performance of your business.

Your inability to measure the performance of your business and its progress in achieving its goals is one of the most important reasons that lead to the failure of many establishments, as tracking the performance of your business helps to discover weaknesses in the various departments of the establishment at the level of management or production.

You can use the Google Ads app to manage your ad campaigns on the go, compatible with mobile devices by tracking your campaigns in real time, reviewing suggestions and taking quick actions to improve the performance of your ad campaigns..

KPI’s main performance measurement index, which helps to increase productivity at work, by measuring the performance of establishments or measuring their progress and ability to achieve goals through the strategy that it follows, and it is measured based on criteria determined by the nature of the company’s activities and tasks, as it is considered the main performance indicators in an establishment Valuable indicators for assessing progress towards measurable goals.

advantages of email marketing

E-mail is considered the most important means of communication on the Internet, because many customers use e-mail applications on mobile or desktop devices to stay informed of their inbox, so you should always strive to search for effective marketing channels to build bridges of communication with new customers.

I will share with you the top 6 benefits of email marketing:

1- Building and developing a relationship with customers:

 When customers subscribe to your mailing list on your website, this means that they are interested in your products or services that you provide, so they are ready to make a purchase for your products, so you have to take advantage of this relationship that binds them to your company or brand And strive to develop it in the interest of your commercial goals.

2-improve brand awareness :

You should know that the degree of brand awareness is directly related to the general sales figure, because improving brand awareness not only serves the interests of the company by increasing the percentage of sales within the online store, but also has a direct positive impact on the interests of the brand outside the web. This is because customers tend to make purchases from brands they are familiar with. We at Future Vision strive to find innovative tools to define your company’s brand, by creating regular newsletters that remind your customers of your brand and your line of services and products.

3-Choosing the right time to run advertising campaigns:

One of the most important factors for the success of email marketing strategies is timing, as email marketing strategies give you several advantages to controlling the timing of your advertising campaign more than any other means, thanks to the electronic marketing tools that allow you to choose The day and time of sending your newsletter to improve its performance without the need for you to be in the office at the time of sending.

4- Usability:

You do not need advanced software skills to carry out the marketing process with high professionalism. There are many technical tools provided by technology companies to do e-mail marketing. Before using these programs, make sure of their features, ease of use, and compatibility with your advertising campaign.

5-Low cost:

With all the advantages of email marketing, the total cost of your email marketing campaign is low. This type of marketing does not require printing costs, designers, or postal fees. All you have to do is choose an effective tool that successfully serves your advertising campaign. Which makes e-marketing more effective for advertising campaigns and serves the interests of large, small and emerging companies.

6-Measuring the effectiveness  of advertising campaigns:

E-mail marketing gives you many important information, such as who opened newsletters, and the links that users Measuring on to obtain more information about your products or services, which gives you information as a company about the effectiveness of the marketing campaign and the return venture. It helps you to know the purchasing taste of customers.

Retail Tips for Successful Email Marketing

With the continuous development of the e-commerce world, there are always basic rules for launching a successful online store, regardless of whether you are a professional entrepreneur or just starting out, following these steps makes a big difference to the success of your online project.

Today, at Future Vision, we will give you 5 steps that will pave the way for you to build a thriving online retail e-commerce, and these steps are:

1-The Basics of electronic commerce: In order to ensure success in the world of electronic commerce, you must build a solid Basics of knowledge through your continuous research and understanding of business structures. Each type of electronic commerce, such as selling products or providing services over the Internet, has its own ways and methods.

2-Choose a field with little competition and a lot of demand: To make profits from your online store, it is good to choose a field that provides competition, which indicates the existence of a market and demand for your products or services, but you have to stay away from a highly competitive field dominated by international brands.

3-Study the target audience: When building your online store and sales field, it is very important to identify your target audience and understand their needs well, to expect customers to buy your products or services.

 You have to know who you are selling to, and answer the following questions: Who are you? Who are your chief customers? What are their needs? How do we make them satisfied?

4-Choose an easy name related to your product: You should know that the name acts as a web address for your online store, so you should choose a simple name that is easy to remember by customers.

5-Successful electronic marketing ads: You must focus on marketing to attract new customers, raise the popularity of your site, market your online store through social networking sites, track customer reviews and take advantage of the comments to develop the store, products and services, and satisfy customers.

E-mail address

E-mail is the official and most reliable way of sending messages to communicate between different institutions and companies or even between companies and customers. You must highlight your brand and distinguish it from others so that it looks original, and that all official messages are sent through the e-mail addresses assigned to your company’s domain, we will learn how to choose an e-mail Official:

You should know that the e-mail consists of: 1) Username 2) @ 3) Domain or your field of specialization.

Future Vision creates an email for your business according to the following:

You have to buy a domain for your company, so that it is the official identity of the correspondence, and through it you can create private emails for employees. The domain must be related to the company’s field of work or the company’s trademark, regardless of its extension .com .info .org, which enhances the credibility of messages via This email, such as @domin.com.

Then you can create an official email for the company, such as the user name being the brand name or an abbreviation for it, whether symbols or a word abbreviating the company name, but it must be related to the company name, the trademark, or the name of the person using the email, such as user@company.com.

There is no specific number of emails that you can create when you buy the domain, and the customized email addresses give a professional touch to your mailing correspondence, and give the customer a vision of your brand while giving a stamp of confidence to your correspondence.

mailing content

The importance of e-mail currently lies in its use in professional communication, whether between companies or companies and customers, which makes formulating its content difficult for many. We will give you 6 tips for building professional e-mail content, which are:

1)Choose a good title: The e-mail address summarizes what will be mentioned in the content of the e-mail, while drawing the attention of the customer to open the e-mail message. Never leave the e-mail address field blank, while being careful to choose the appropriate words for the content of your e-mail.

2-Clarity and brevity: Make sure that the content of the e-mail is brief, includes all the important information, use short and direct sentences, seeking to deliver the information quickly and directly away from flattery and prolongation so as not to make the customer bored with your e-mail.

3-Tactful style: E-mail messages express the insulting efficiency of your company, so be sure to choose the appropriate words to deliver the message clearly and smoothly, while paying attention to formatting the message in a convenient and easy way for the customer.

4-Consider the recipient’s feelings: Be sure to put yourself in the customer’s shoes while reading your email, and think about how he might understand the message, which prompts you to choose your words and sentences carefully, while appreciating the customer for reading your message.

5-Stay away from mistakes: Make sure that your email message is free of spelling errors and broken expressions, which indicates the extent of your professionalism at work, and poor wording or misplaced punctuation may lead to a misunderstanding of the message.

6-not always communicate via e-mail: Before sending information or a request via e-mail to a customer, think about whether it is required to send it via e-mail? As the large number of emails that customers and employees receive is stressful for them, and that too much may lead them to fidget and not open your emails.

Types of email marketing messages

There are many types of email marketing messages, each type of electronic business has a different goal, which requires a customized email message that matches what you offer, there is no limit to the types of email messages, which prompts each company to create the type of message that fits with its vision.

Welcome messages

It is a message through which you thank your subscribers in your email for obtaining your newsletter, product or one of your offers, and it expresses the first impression that subscribers make of your brand, and this impression is very important even if it happened through email.

Welcome messages explain how things are going, and explain to the subscriber what steps to follow to get what he wants, through an e-mail message that you receive within 24 hours of his e-mail subscription, and it is often automatic.

Newsletters

It is one of the most effective messages because it creates a link between the customer and the brand, and aims to share information, when you send information that benefits the customer and relates to his problems and thus gains his trust.

Newsletters are sent weekly or monthly, containing news of your business, links that lead the customer to the blog of your business identity, information about future events, and answers to questions asked by customers, with news of new products that you are considering asking.

Common messages

They are email messages from one to many, and it occurs when two companies or organizations send an email that promotes the email lists of the two companies, or promotes a joint business or service that brings these two companies together.

They are joint cooperation messages by two companies, sent to the customers of the two companies for a joint event or service for both sides, which ensures reaching a larger customer base, strengthening cooperation between these two companies, and bringing benefits and profits to both sides.

Reminders to complete purchases

Specialized messages to inform the customer that the purchase process that he made has been completed successfully, so when you buy something online and you receive an e-mail confirming that the request you submitted has been transferred, and that the information you entered is accurate, and specifying the date of shipment to you, these messages provide customers with security that it has been The purchase process has been completed, and the information provided is correct.

Also, these messages are useful for the company or the product, which may appear to have some wrong information or incomplete information that needs to be reviewed with the customer to correct or complete it, or to alert the customer to important missing information to complete the purchase process that the customer may neglect to add, which makes this message important for both parties.

It is important for messages to be updated to work on mobile, because many customers do not print this message, but rather keep it in their inbox to refer back to when needed.

Social messages and events

Organizing conferences and events requires a large budget, and it is bad that you do not find a large number of people participating in these events, so you should notify about these events through e-mail before a sufficient period of time, with an explanation to customers about the details of the event, the people who will be present, and what benefits they will get them in their presence.

Focus on writing the event message in a bold and clear font, and include the details of the event accurately, especially the address, place and time, and do not forget to reinforce your message with pictures that limit customers to reading texts and obtaining information accurately.

Marketing messages for a product or service

Marketing messages for a product or service constitute 99% of the e-mail messages sent by companies, and these messages are not classified as newsletters. On product and service updates, including how to obtain it or even activate it with customers, offers and discounts messages also fall within this type of message, such as Black Friday offers, end-of-season sales, holiday offers, because it talks about the company’s products and services.

important messages

They are messages sent to a specific segment of customers, or a specific category that contains information about important customers sent before launching new designs or before annual offers and discounts, and may contain special offers, discounts, or even services exclusively for them, such as when a clothing company sends messages to customers Those whose purchases exceed a certain amount by offering them an exclusive product only, or for the company to send messages to its major investors and invite them to a special meeting.

Buyer Journey

The buyer’s journey is one of the most important email marketing strategies, which is based on customer needs. It sends a mailing list within a certain period of time to be ready for sale later.

This method ensures that there is continuous communication with potential customers during the purchase stages, which raises the percentage of sales, and builds bridges of trust with customers.

When you start working on the buyer’s journey for your email, you must define the ultimate goal that you seek to reach the customer to. The goal may be to build full awareness of the customer about the brand or to push him to buy what you offer of services or products, and to reach that you must build a real list of customers in Your e-mail, and those who pay attention to the services or products you provide, so your purchase of a ready-made list will not achieve the desired goal for you, but rather lead to discrediting your brand and ruining your IP.

Before you start sending emails to customers, make sure that customers are not registered with more than one of the buyer’s journey paths. Make sure when you plan your content and determine the number of emails you need in your advertising campaign that you achieve the desired goal of this advertising campaign.

Review the types of content used in your advertising campaign and make it more specialized in proportion to your target audience, as 61% of customers read recommendations and reviews related to your online content before making a purchase, so it may be helpful to add part of the buyer’s journey to the email.

Avoid making the Mars journey path complicated, by adding a large number of steps to move them from one stage to another, make it an easy and well-organized journey to get good results.

Make sure that your email messages are compatible with the mobile phone, as 80% of customers access their accounts through their mobile phones, and finally, do not forget to ask customers about the services you provide to them, or their opinion of the products you offer about their suggestions for modifications that they may want, which helps you to Development, updating and even avoiding errors in the products and services provided.

These are the most important email marketing strategies, and the most effective way to increase the number of your customers and attract new customers, and this is the business strategy that we follow at Future Vision email marketing company, in addition to developing a marketing plan, marketing via search engines seo, marketing via social media, and a lot Among other services to get a good advertising campaign, with a professional, creative and experienced team in the process of contacting us today to start the path to success.

Why does one project succeed and the other fail? And what is the secret of successful projects? The success of your project depends on your success in applying the steps of e-marketing, and your success in e-marketing is only the result of your success in applying the elements of the marketing mix professionally, but what is the marketing mix, what are its elements, and how to determine the elements of the appropriate e-marketing mix, this is what we will know in the next lines.

Marketing mix

It is the tools, methods and strategies that the company uses thoughtfully in its marketing plan, which concerns the marketing process starting from the process of producing the product to promoting it and putting it on the market, in order to reach the target market and influence the customer (potential customer) in order to convince him of the importance of the product and turn it into a customer by convincing him to buy the product or service provided by the company.`

It is the stage of transforming marketing plans into implementation on the ground, and it is based on mixing multiple elements of marketing while working to integrate these elements with each other in order to obtain the expected response from the market.

The origin and development of the marketing mix

The beginning of the emergence of the marketing mix was in 1948 when James Culleton “James Culliton” Professor at Harvard University in the United States put the basic principle of the marketing mix, in which he described marketing management as a combination of marketing elements, and in 1953 the American marketing professor Neil Borden published an article entitled “The concept of the marketing mix” and to him is credited with gaining the term marketing mix popularity, as he used it in his speech to the American Marketing Association (AMA).

In 1960, the famous author Jerome McCarthy grouped these components together into four main elements (price, product, promotion and place), which were known as 4ps, and then developed by the famous economist Philip Kotler and helped spread it in academia and among marketers.

?What are the elements of the e-marketing mix

To understand the elements of the e-marketing mix, how the marketing mix works, its impact on the marketing strategy and its role in the success of the company, we must know its components first, and there are 3 types of marketing mix:

1- 4PS marketing mix

2-The seven marketing mix is 7Ps

3-The modified quadruple marketing mix is 4Cs

But first let’s get to know the quadruple marketing mix.

4Ps Marketing Mix Elements

The four-way marketing mix consists of 4 components that complement each other in order to build a successful marketing strategy to reach the desired marketing goals for the company’s success, and these elements are:

Price

Product

Place

Promotion

Product

It is the first pillar of the marketing mix, and it is the most important element in it, as it is the one for which strategies and plans are determined and the rest of the elements of the marketing mix are in order to work on its success, and it is represented in the product or service that you offer in the market to your customers, but before putting the product or service on the market, there are many questions that you must answer at the beginning.

Product Questions

What is the product and what is its name?

What category do you need for this product?

Why do you need this product category?

What needs will the product meet for this category?

How will the product meet these needs?

How will the customer use the product?

What are the features of the product?

What are the disadvantages of the product and how do you plan to overcome them?

How does the product work?

Do there competitors for this product?

What is the competitive advantage that distinguishes your product over competitors’ products?

Is the product scalable over time?

How do you plan the product packaging process?

What are the after-sales services of the product?

Answering these questions ensures that you develop a strong structure for your product that helps you market the product successfully, another factor that you must study well is the product life cycle and includes:

Product lifecycle

Product development stage

Application stage

Growth phase

Maturation stage

Sales decline phase

Product Development Phase

It is the stage in which the product begins as an idea and then begins to develop through research and experiments until your product is ready to enter the market, at this stage you must study the market well and study the needs and problems of customers and know the desires that customers want to achieve so that you can develop your product to meet these desires, and you must try it in the market before it is put forward so as not to be surprised by the failure of the product.

Application Phase

At this stage, the product is at the beginning of the journey to know the market and customers, and at this stage the profits are few, and here comes the company’s role in spreading the product’s marketing message and promoting it through intensive advertising campaigns and advertisements so that awareness of the product increases and customers accept to buy it, and customers at this stage are called “riskers”, which is the category that prefers to try everything new in the market.

Growth phase

It is the stage of developing the product quickly and strongly, as the advertising for the product has borne fruit, and the product has become known to customers and the demand for it has increased, which is the stage in which sales increase and profits increase with it, and this stage is considered the most prosperous period of the product, so the company must exploit this stage by intensifying the publicity of the product and opening new markets for it.

Ripening stage

The development of the product at this stage has become slow and sales have become almost constant, and here the company is working to maintain a constant selling rate to maintain its position among competitors.

Sales decline phase

At this stage, the selling curve of the product begins to decline and profits decrease, and customers leave the product to new companies, and here the company has to make a decision either to retreat and withdraw from the market or try to develop the product in order to compete with it again.

After studying the product thoroughly, the product must then be priced in a way that ensures profits, so we must understand the mechanism of pricing the product.

Pricing

It is the second element of the marketing mix, and its importance lies in being responsible for the profit process, in the end the main goal of the marketing mix, strategies and marketing plans are all to achieve high profits, and pricing contributes significantly to building a mental image of the product in the minds of customers (Positioning) because many customers link the price of the product to its quality, so lower pricing can lead the company to lose customers.

Pricing Targets

Before determining the price of the product, companies must determine their pricing goals and what they want to achieve, there are many pricing goals such as:

Increase profits

Increase sales volume

Price Fixation – Prize Stabilization

Leadership and quality

Increase profits

It depends on knowing the costs necessary for the production process and the revenues obtained by the company and thus knowing the percentage of the company’s profits.

Increase sales volume

The company may seek to increase its market share by reducing the price of products, increasing the amount of products sold, and gaining more new customers in exchange for sacrificing profits.

Price Stabilization – Prize Stabilization

At this stage, the company is assured of the stability of the price and then competes in the market with other factors.

Leadership and Quality

Customers often associate quality with high price, so many companies seek to raise the prices of their products in order to build a mental image associated with high quality in customers.

Factors affecting the pricing process

Determining the price of a product is linked to doing a comprehensive market study to find out to answer many questions such as:

1-How much does the product cost?

2-What is the value provided to customers?

3-Will lowering the price increase its market share?

4-What are the prices of competitors?

5-Can your price compete in the market?

Also, there are other factors that affect the pricing process and can be classified into internal factors, and external factors:

Internal factors

These are the factors that fall under the control of the company, although it is difficult to control them completely, such as:

 -Fixed and variable production costs.

-Company objectives.

-Targeting decisions for customers and where they are targeted.

-Discount/Promotional Pricing

External factors

These factors greatly affect pricing decisions, but the company cannot fully control them, such as:

Competitors

Market conditions and the economic situation and how it affects the purchasing power of customers.

Laws and regulations related to marketing.

By knowing the pricing objectives and the factors affecting the product pricing process, the appropriate strategy can be developed for the product and the company’s plan.

Pricing Strategies

There are many strategies that a company can use in pricing its products, including:

1. Price Skimming

2. Market Penetration Pricing

3. Product Line Pricing

4. Bundle Pricing

5. Psychological pricing

 6. Value-based pricing

7. Dynamic Pricing

8. International Pricing

9. Premium Pricing

10. Segmented Pricing

11. Promotional Pricing

Price Skimming

 It depends on the company issuing the product at first at a high price and then reducing the price of the product or issuing a lower quality version to other segments in the market, for example, technology companies such as “Apple”, which releases a new product with new technology at a high price, and with the spread of the product significantly in the markets, the company reduces its price.

Market Penetration Pricing

This strategy is unlike the previous strategy, where the company initially releases the product at a low price in order to acquire a large market share of the market (Market Share) and sell a lot of products in order to compensate for the loss resulting from reducing the price, and with the success and spread of the product, the company may increase its price.

Product Line Pricing

This strategy depends on pricing a group of products that follow one product line, and here companies resort to relying on another factor to justify the difference in prices such as quality.

Bundle Pricing

The most famous example of this strategy is the famous phrase “buy one get the other free” This sentence is the essence of this strategy where companies rely on grouping products into a group and selling them for less than the price of individual pieces.

Psychological Pricing

This type is considered one of the most famous pricing strategies, and here the company resorts to a simple change in the price of the product, so it becomes 99.99 instead of 100, and despite the small difference between the two numbers, studies have proven that the first price gives the impression to the customer of the cheapness of the product.

Value-based pricing

The company here relies in the pricing process on the value that the product represents to the consumer, and also on the reputation of the producing company in addition to the cost price of the product, for example, paintings that may be sold for large amounts that exceed the value of the cost of tools, colors and the time spent in drawing them, but the evaluation here is based on other considerations such as the name of the artist and his date.

Dynamic Pricing

The pricing strategy here is based on the culture of supply and demand, where the company changes the price of the product based on several factors, including the type of customer, the size of demand in the market and the prices of competitors, for example, the high prices of hotels, airline tickets and taxis at peak times, and Amazon relies on this strategy, as it changes the price constantly depending on demand in real time.

International Pricing

This strategy is for companies that offer their products to other countries, and here pricing varies according to the policies of other countries, laws, taxes and customs duties.

Premium Pricing

It depends on selling your product at higher prices than competitors in order to give the advantage of excellence to your product, as it targets customers who want a sense of uniqueness, but the company must work to create a truly high-quality product and pay attention to packaging and brand identity.

Segmented Pricing

A pricing strategy that depends on the difference in the price of the product according to the place of launch of the product and the difference in the target group of the audience, for example, the difference in the prices of tickets to enter public places for students from graduates and workers.

Promotional Pricing – Discount/Promotional Pricing

It depends on attracting the target customer by offering offers and discounts on products and it aims to increase sales for a specific period and reach customers interested in prices, for example, clothing stores that use this type of pricing in order to increase sales in the qualifiers at the end of the season.

Place

The third element of the marketing mix and is intended is all the outlets used to distribute the product, whether real such as stores and stores or digital: such as electronic stores and direct sales pages on Facebook or Instagram or delivery channels used to deliver the product to the customer and the place element plays a key role in the product marketing process because it affects the purchasing decisions of the target customers so the place must be compatible with the product and price and to study the impact of the site on your product you must know the answers of some Questions such as:

Where are your products located and what are their points of sale?

Do you need distributors to distribute your products?

Are your products available in malls and department stores?

If available, is it in a clear place for customers?

Do your customers need help buying the product?

Where are your competitors?

Are your products available for purchase online?

Does the cost of delivery affect customer decisions when purchasing?

Is the delivery time fast or slow?

Understanding all these things helps you determine the best strategy to display your products to your target audience, as the easier and simple the process of obtaining your product, the better it will be for you.

Promotion

It is all the activities necessary to know the customer about your product and convince him to buy it in order to achieve sales, so promotion is a big part of the success or failure of your project.

In the past, promotion was based on traditional means such as television and radio advertisements and billboards on the streets, but this means did not guarantee that your promotional message reaches all target customers, so it was necessary to provide another way to help reach customers in an integrated manner, hence the emergence of a new term known as integrated marketing communications “IMC.”

Marketing communications consist of a set of tools, which are known as the promotional mix, which the company chooses in proportion to it in order to promote its products in the market in order to reach a specific goal, and this promotional mix can consist of 5 elements:

-Advertising

-Public Relations

-Sales promotion

-Personal Selling

-Direct Selling

-Ads -Advertising

Advertising

Ads are one of the most famous and oldest marketing methods, as it depends on introducing people to your product or service in exchange for paying a certain amount of money, by studying the target audience, knowing its whereabouts, and then publishing ads in these places, for example: newspaper advertisements, television, radio and online ads, and to make a successful advertisement, you must pay attention to several factors, including:

• Who is the target audience?
• What is the purpose of the advertising?
• What is the advertising budget?
• Where is the ad published?
• What is the strategy for implementing the declaration?
• What are the results of the announcement?

If the goal of advertising is to promote your product, the goal of public relations is to build trust and credibility among people through influencers or individuals and institutions associated with your company directly or indirectly in order to support you in spreading awareness of your product or services in front of their audience.

There are several types of PR

Company Identity: such as work cards –(Uniform) – the company’s website.

Sponsorship: such as sponsoring events and activities that attract a large number of audiences in order to promote the company and the brand.

Promotional Events: It is a huge event organized by companies and contains many activities and events, and companies can distribute gifts or make discounts in order to make the event a success and attract a lot of attention to it.

Word of mouth: One of the most famous forms of advertising, as it depends on the transfer of opinions between people about the product and its nomination to each other.

Sales promotion

It is a form of advertising based on encouraging customers to buy through discounts and offers, with the aim of increasing sales, but for a limited time.

Forms of sales offers:

Free Samples

Premiums

Coupons

Contests and Sweepstakes

Bundling

Personal Selling

It is one of the old forms of promotion and depends on the presence of a sales representative who encourages customers to buy the product by presenting the characteristics and benefits of the product and answering their questions, and despite the effectiveness of this method, it is very expensive.

Direct Selling

A way to provide the company’s products and services directly without the need for an intermediary by communicating through various channels such as e-mail, in order to inform customers of the recent offers offered by the company.

Forms of direct marketing

1-Direct Mail

2-Phone Marketing

3-Direct-Response Television Marketing

4-Online Marketing

The importance of promotion in the marketing mix

-It helps in increasing awareness of your products and services and thus generating more leads and increasing sales.

-Helps companies divide the target audience into categories and target each category according to them.

-Improves the process of communication with customers and thus builds the process of trust, which ensures the loyalty of these customers to the brand.

-Helps the company to choose the most effective promotion elements and use them in promoting the company’s products and services.

?What are the seven elements of the 7Ps marketing mix

With the development of marketing methods, it has become difficult to rely on the old methods alone to convince the customer to buy, so the seven marketing model appeared, which is an extension of the four-way marketing mix with the addition of three new elements: people (Process) and physical evidence (Physical evidence) to support marketing operations and convince the customer to complete the purchase process.

This model appeared in 1981 when researchers Bernard Booms and Mary Jo Bitner presented a book entitled “Marketing Strategies and Organizational Structures of Major Companies” in which they presented the seven marketing mix 7Ps, which is the upgraded version of the 4Ps marketing mix, and we have previously talked about the 4Ps marketing mix, so we will learn in the next lines about the three additional elements:

The seven elements of the 7Ps marketing mix

1-People

2-Process

3-Physical evidence

4-People

This element represents all people working in the company, including employees, workers, sales representatives, customer service staff, delivery workers in addition to customers, and attention to training the company’s employees and working to develop their skills creates an excellent customer experience that ensures his loyalty to the company and ensures attracting more customers through marketing with praise Word of mouth

Operations – Process

It is a set of steps and procedures through which solutions are developed to the obstacles that may occur during the process of providing the product to the customer, starting from the purchase of raw materials to manufacture the product to the stage of purchase and rapid delivery of the product to the customer, and after-sales services, all in order to provide a distinguished service appropriately for each customer separately to ensure the customer’s loyalty to the company.

Physical Evidence

It is the environment surrounding the product, which is a guarantee of product quality and that the product is presented appropriately to customers, for example:

If you sell your product through a website, is the design of the site simple in a way that facilitates the purchase process for the customer?

If you sell your product in a store or store, do you deal with your customers properly?

Is the place suitable for your product and customers?

This is because the quality of service provided pushes the customer to buy from you and he is reassured and therefore you will be able to achieve high sales.

Elements of the modified quadruple marketing mix 4Cs

The modified 4Cs marketing mix appeared in 1990 and was developed by Robert F. Lauteborn and is considered a modification of the basic quadruple marketing mix model.

This model has been developed to understand the marketing process from the customer’s perspective and this combination includes 4 elements:

Customer/Consumer-

Cost-

Convenience-

Communication-

Customer

Companies develop products in order to meet the needs and desires of the customer, which is the most important element in the marketing process, so marketers must study the needs of the customer comprehensively.

Cost

The cost is no longer limited only to the price of the product only, but extended to include the total cost incurred by the customer to reach your product from the cost of buying and using the product and the cost of transportation, so when determining the cost, you must think about everything that is required from your customer to buy your product in order to reach customer satisfaction.

Convenience

This element depends on the availability of the product in the right place for the customer, so marketers must ensure the availability of the product by distributing it to key points that are easy for the customer to access at any time.

Communication

It is not meant here as a promotional process, but extends to the process of communication between the two sides (the client and the company) in order to establish a dialogue with customers and listen to their suggestions and opinions in order to build a relationship of trust and loyalty with the customer in the long term.

?Why is the marketing mix important

The marketing mix is one of the most important factors behind the customer’s purchasing decisions, as the customer goes through multiple stages before making a purchase decision, so the importance of the marketing mix lies in:

Develop a coherent strategic plan-

-Excellence in the labor market

-Helping companies in times of crisis

-Development of new products

-Help improve work

-Make profits

Develop a coherent strategic plan

The elements of the marketing mix must be homogeneous with each other, the product must be homogeneous with the price and promotion is appropriate for the product and the place is suitable for the product and also suitable with the promotion process, because the integration of these elements with each other leads to the formation of an interconnected chain that helps achieve marketing goals.

Excellence in the labor market

Analysis of the marketing mix of competitors enables you to know their strengths and weaknesses and thus you can make promotional campaigns or develop your product better than competitors or make price adjustments to increase your sales and thus ensure you a competitive advantage at the expense of competitors.

Helping businesses in times of crisis

Your good knowledge of your product, promotion strategies, and pricing helps you in times of recession to adjust these elements to suit the company to solve the problem of bad working times.

New product development

Studying the product in depth to meet the needs of the audience while studying the rest of the elements of the marketing mix may lead to the emergence of many ideas that help to develop the product better or develop new products to meet the new needs of the target audience.

Help improve work

For continuous presence in the market, the product needs many continuous improvements to maintain its presence through new methods of recreation or adjusting the price to suit the market situation, and all these improvements help the product to survive for a long time.

Monetization

The main goal of the marketing mix is to make more profits for the company by expanding the scope of selling products and attracting more new customers.

?How do you determine the elements of the right marketing mix

For example, when selecting a product, the company needs to take into account product development costs and manufacturing costs. When formulating pricing policies for a product, the company needs to consider competitors’ pricing, as well as potential customer demand strategies and pricing in order to increase profits. As for advertising and personalized selling strategies, the company needs to think about the most effective type of media to reach customers, as well as the best way to target potential customers and by properly evaluating these elements and determining the right mix of them, the company can create an effective marketing strategy that will help it achieve its marketing goals.

?What are the most important characteristics of a marketing mix

The marketing mix is characterized by several characteristics that may affect the product promotion process, including:

-The marketing mix is the essence of marketing.

-The marketing mix requires periodic follow-up.

-The marketing mix is flexible and adjustable.

-The marketing mix is suitable for commercial and non-commercial organizations.

-The marketing mix is oriented to customer satisfaction.-

-The marketing mix helps to achieve goals.

The marketing mix is the essence of marketing

A marketing mix is a set of components and elements that, when applied appropriately, lead a company to achieve its marketing goals.

The marketing mix requires periodic follow-up

The market is always in a state of constant change, so marketing managers must follow the developments and changes of the market in each element of the marketing mix in order to make appropriate adjustments in a timely manner to keep pace with these changes.

The marketing mix is flexible and adjustable

By monitoring internal and external changes, internal changes are represented in changing production lines or the size and scope of the production process and technical changes such as technological changes in the company, and all these changes require adjustments to the marketing mix in proportion to them, and the customer is the most changing external element due to the constant change of consumer tastes.

The marketing mix is suitable for commercial and non-commercial organizations

The marketing mix can be applied to non-commercial organizations that want to promote a service, for example, educational institutions that want to promote a training course (product) at the right price (pricing) by promoting the training course in the right way and in the right place.

The marketing mix is oriented to customer satisfaction

As the aim is to direct all marketing efforts in order to gain customer satisfaction, meet his needs and establish a loyal relationship between the customer and the brand.

The marketing mix helps to achieve the goals

Applying the marketing mix correctly and systematically helps to make more profits and gain a large market share.

E-Marketing Strategies

With the spread of the technological revolution in recent years, companies and institutions need to develop their methods of marketing their projects, and here e-marketing appeared, which has become the ideal way to reach your potential customers, and here the need for e-marketing strategies has emerged.

E-marketing strategy: It is a set of practical steps taken by the company to implement long-term marketing goals, by exploiting various marketing channels such as:

Free accounts on social networking sites (Facebook, Twitter, Instagram and LinkedIn)

Sponsored ads on search engines.

YouTube channels.

Objectives of e-marketing strategies

The objectives of e-marketing strategies are to increase sales by understanding the target segment, meeting its needs, strengthening relationships with customers, building a good relationship and permanent and continuous communication with customers, and in order to ensure the success of the marketing strategy, we must focus on these elements:

-Set goals.

-Study and understand your target audience

-Create a buyer persona.

-Study the stages of purchase.

-Identify appropriate marketing channels.

Goal setting

When creating a marketing strategy, you must set SMART Goals, which are goals that are specific, measurable, achievable, relevant to your business, and time-bound.

Study and understand your target audience

Studying and understanding the audience and knowing its requirements and desires helps you develop your product in a way that meets these desires and also helps you know the appropriate way to convince your customers to buy your products.

Create a buyer persona profile

“Marketing to everyone equals marketing to no one” Therefore, you must divide the audience into different categories and target the group most interested in your products or services and know basic information about them (such as age – geographical location – educational background – location) and know their needs, desires, goals and obstacles that prevent them from meeting these desires.

Study of the stages of purchase

Knowing the purchasing stage in which the customer is located helps companies to reach their target audience at the right time and with the appropriate marketing message and thus help you save time and effort in reaching your potential customers.

Identify the appropriate marketing channels

The marketing strategy should contain a list of marketing channels used to promote your products and services, and choosing the appropriate marketing channel depends on how easily you reach your potential customers in the target market in order to increase awareness of your brand and attract more potential customers.

The most important e-marketing strategies

An e-marketing strategy should contain these six basic elements;

-Create a store or website.

-Develop a social media marketing strategy.

-Search engine marketing.

-Create marketing videos.

-Use email marketing campaigns.

-Marketing through influencers.

-We will talk about them in some detail in the next lines.

Create a store or website

Creating a store or website is an effective way to help your target audience to see your products or services at any time and easily, which makes it an advantage that distinguishes you from your competitors, so be sure to create a professional site that helps increase customer confidence in your project.

Developing a social media marketing strategy

Social media has become one of the most important methods of e-marketing, as the number of users of these sites reached 4.7 billion users, which makes it a great way to reach a lot of your customers anywhere easily, and you can benefit from this strategy by creating accounts for your project on those platforms and starting to target your audience who is looking for your products or services, but first you must study these platforms well in order to choose the optimal platform for your business.

Search Engine Marketing

Search engine marketing or search engine optimization (SEO) is one of the most important elements of digital marketing strategies, as companies can increase their chances of appearing on the first page of search engine results by:

Create a blog in order to write exclusive and useful content for your target audience.

Paid ads (Google Ads) that appear on the first page in order to target your potential customers, which increases your chances of reaching these customers.

Create marketing videos

Creating marketing videos can also be an effective way to reach potential customers, so companies should also consider combining different elements of e-marketing strategies to maximize impact, which may include engaging in social media marketing or using email campaigns to complement SEO efforts.

Use email marketing campaigns

One of the most important strategies used in marketing depends on targeting the category that is interested in your products and then sending messages containing updates of promotions or new products, but before carrying out an email marketing campaign, the following must be taken into account:

Use a template for the form of an email message that is simple and easy to understand by customers.

Segment customers according to their age and interests.

Ensure that messages are sent to correct and used postal addresses.

Using celebrities to promote your products and services through the TV or radio screen is one of the old strategies in the field of marketing, but with the development of technology, there are celebrities and influencers for each of the social media platforms such as Facebook and Instagram, with which the company or institution can cooperate in order to reach a larger segment of the public, increase awareness of your brand, and achieve more sales and profits.

Influencer Marketing

What are the advantages of private label?

All companies want to build their own brand, but we must first know what a brand is?

The trademark symbolizes the identity of the company, and it is a name, symbol or design that expresses the services provided by the company, which the consumer can know just by looking at it, as it is the cornerstone of building the company’s reputation.

Brand Uses

1-It works to spread the message and vision of the institution in a simple and concise way.

2-It works to build trust and loyalty to the company’s branded products.

3-Affect the purchasing behavior of the customer who pays him to buy the well-known brand product.

4-Building a mental image of the company and its products in the market.

5-Building business relationships with other companies in the market.

?What are the advantages of private label

1-A registered trademark provides its owner with a guarantee that prevents any other parties from selling and marketing products identical to your products and thus protecting your products from counterfeiting and counterfeiting.

2-You can take advantage of your trademark rights to earn money by selling or licensing it.

3-You can develop it and raise its market value thus ensuring its presence in the market for a long time.

4-Offering shares for your company for sale and thus attracting many new investors.

5-Reduce the costs of advertising campaigns.

6-Enhance your brand’s mental image of the customer as a pioneer in your field.

In conclusion, in this article, we learned about the elements of the electronic marketing mix as the basic structure for building any marketing strategy by developing the appropriate product for the target audience, pricing it in proportion to their purchasing power, and reaching them through the appropriate places with the use of professional promotion methods in order to ensure the company’s success, enhance its presence in the market and achieve its marketing goals.

Top Marketing Mix FAQs

?What is the difference between marketing and promotion

People always confuse the concept of marketing and promotion, as some consider them the same, but there is a difference between the two terms and we will now mention the difference between them:

Marketing is: the set of activities and processes in which the company discovers the desires and needs of the target audience for the purpose of developing a product that meets these needs and can also be defined as any action performed by the company or organization for the purpose of attracting the public’s attention to its products or services

As for recreation, it is a branch of marketing, where marketing is the major umbrella under which promotions are carried out, and it is the activities necessary to increase the customer’s awareness of your product through attractive offers and encourage them to buy it in order to increase sales.

Marketing can exist without promotion, but promotion cannot exist alone.

Marketing depends on studying the desires of the audience and knowing their needs in order to develop a product that meets these needs and includes the production process, sales and after-sales services, and the focus of the promotion process is to create positive awareness towards the product in order to gain customer trust and includes some strategies such as advertising, public relations and personal selling.

Marketing and promotion go hand in hand with the success of a company’s marketing strategy in order to increase sales, attract more new customers and maintain the loyalty of existing customers.

?Why use the marketing mix

Used to develop a coherent strategic plan that helps to:-

-Excellence in the labor market.

-Helping companies in times of crisis.

-Development of new products.

-Help improve work.

-Make a profit.

?How important is the product element in the marketing mix

The product element is one of the important elements in the marketing mix because it is responsible for meeting the needs of the target audience, so studying the needs of the audience accurately ensures the implementation of a product that helps solve the problems of the audience and achieve its desires, so attention must be paid to the details of the product from the manufacturing process to the packaging process, and next to the product, attention must be paid to the rest of the elements of the marketing mix, so the pricing process must be compatible with the market value of the product and with the financial condition of the target group, otherwise your audience will not be able to buy it You must also pay attention to the locations of the product and its distribution places so that it is easy for your target audience to reach it, while making sure to promote it appropriately in order to increase awareness of the product and its characteristics and benefits so that you can build a positive image of the product and the company with the public, so making sure to apply the elements of the marketing mix professionally ensures that you achieve more profits and get a larger market share.

?What are the components of the marketing mix of services

The four-way marketing mix consists of 4 components that complement each other in order to build a successful marketing strategy to reach the desired marketing goals for the company’s success, and these elements are:

-Product.

-Price.

-Place.

-Promotion.

With the development of marketing methods, the seven marketing model appeared, which is an extension of the four-way marketing mix with the addition of three new elements: People, Process, and Physical evidence to support marketing operations and convince the customer to complete the purchase.

 Why is there a difference between the marketing mix of services and the marketing mix of goods

This is because in marketing for the service we focus more on the element of service providers, which are people

People, Process, and Physical evidence to support marketing operations and convince the customer to complete the purchase.

 Why is there a difference between the marketing mix of services and the marketing mix of goods

This is because in service marketing we increase the focus on the element of service providers, namely People, and this element represents all people working in the company, including employees, workers, sales representatives, customer service employees and delivery workers, and attention to training the company’s employees and working to develop their skills creates an excellent experience for the customer that ensures his loyalty to the company and ensures attracting more customers, while in marketing goods, the interest in the product element is represented in the product or service that you offer in the market to your customers to meet their needs.

marketing is one of the most important branches of e-marketing specialization, but it faces neglect in the Arab world, although it is calculated as the first means used for Internet marketing, for this matter is still considered one of the most severe and important e-marketing channels, because it is a necessary part in the marketing process for any online business.                                                                                                                                       

Email marketing will continue as an essential marketing element because everything that happens on the Internet is related in one way or another to e-mail, because it is the first and most important official means of communication on the Internet and e-commerce workers know the value of mail marketing, the return on investment in e-mail marketing is usually greater than most other marketing channels, as e-mail is one of the best channels to communicate with interested customers, and share the latest news and products And services with an audience that already knows you, so it’s time to take advantage of that most effective and revenue-generating marketing channel.                                                                                 This article will serve as your comprehensive guide to learning how to email marketing, as we will explain everything related to e-marketing.

 Start of email marketing  

The first email for marketing a product was sent in 1978, very long before the advent of search engines and social media platforms.

It started with Gary Thuerk, marketing manager at Digital Equipment Corporation, sending an email to four hundred people at a time.

The letter was intended to promote a merchandise of the computer equipment manufacturer that generated sales of $13 million.

Since then, email marketing has emerged as the first digital marketing channel and has proven its effectiveness by achieving record sales from one message.

Despite the huge progress witnessed by Internet marketing and the emergence of many modern areas of specialization in it, the necessity of e-mail marketing has not decreased, but has increased significantly.

Where e-mail has become the main element used in creating accounts on sites, following up with customers who buy from online stores, and much more.

What is Email Marketing?

It is one of the branches of Internet marketing specialization and includes sending customized correspondence to a list or several lists with e-mail address statements, a limited number of those statements may contain the e-mail addresses of a number of visitors to your site or online store interested in knowing a lot about your products, offers and services, and some of them may include e-mail addresses for customers who have purchased your products, so the content of the correspondence you send varies according to the category of each list, the content of a few may be Correspondence consists of giving instructions and advice, some of which can be promotional messages for products or services and there are also messages to follow up with potential customers and inform them of modifications. 

So it is a form of direct marketing similar to regular mail marketing but more effective.

Email marketing features

1- simple cost   

There is no single promotional tool that you can use with the same feasibility, level and results of email marketing! Because it does not cost you much compared to other modern and traditional means of advertising.

2- Targeting accuracy

Email outperforms other digital marketing disciplines when it comes to targeting accuracy, even when communicating with potential customers who have never heard of you before, where will you find an advertising medium that targets your audience by name and directly reaches their private messages? You modify the text based on the customer’s needs, desires and behavior, and therefore this accurate targeting and name creates a personal relationship between the customer and your brand that makes your targeting high for the audience as well as its response.

3-Accuracy of analytics

You can see if people read the mail, opened links, or shared the mail with other friends, and you can determine how successful your campaigns are in the easiest way possible, anytime, around the clock, seven days a week.

4-Send Anywhere

You can send an email to anywhere on the planet because email marketing has no limits or scope, but you can serve your customers anytime and anywhere.

5-Flexibility

There is no other type of marketing that provides the freedom to send images, videos, text, links, analyze and edit performance like email marketing.

6-Customers asked you to write to them

The best thing about email marketing is that the recipients of your marketing messages are those who allow you to send your e-mail about your products and services and are interested in them because they have given you explicit permission to send them an email.

7-Instant and shareable

Email doesn’t need a complicated sending process, it’s instant and you can see its impact within minutes of the campaign starting.  Email advertising is therefore great for convincing potential customers to make a purchase decision immediately and tools can also be designed to share the ad with friends and family via email, thus creating more brand awareness.

8-Easy follow-up whether before or after purchase

E-marketing platforms provide you with sending multiple messages to different mailing lists and scheduling these messages to arrive at specific times. You can also send follow-up messages with special offers to convince potential customers based on them according to the level of their interaction with your previous messages so as not to cause inconvenience to them and you can set follow-up messages dedicated to before and after purchase in advance, to work automatically without your intervention. After that, just follow the responses to these automated messages.

9-Customer Behavior Analysis and potential buyers

Using analytics in your email marketing platform you can see how many people opened each message, when it was opened, and in percentage.

10-Increase profits from the same customers at a lower cost

There are email marketing sites that offer free subscription plans, but these free plans allow you to send a limited number of messages to a limited number of email addresses. The great experience with these free plans is that they allow you to try the service with a reasonable number of email addresses.

11-Custom and similar audiences can be created

As you know, we all use our email addresses and phone numbers to create our personal social media accounts, so if you have email addresses for a reasonable number of customers who have previously purchased products or services from you, you have a real treasure trove of data that you can use to create an important type of Custom Audiences in your Facebook ad account.

After you create a Custom Audience using the email addresses of previous buyers, you can create an audience similar in behavior and interests called Lookalike Audience.

Where you can place your ad to attract new customers because they are similar in some characteristics with previous buyers.

What is the advantage of email marketing compared to other marketing methods?

Email marketing has several advantages over other marketing methods for the following reasons: 

It is used by half the world’s population ,Email from simple messaging between employees or academia has grown to about 3.9 billion users and this number will rise to 4.3 billion by 2023, which means that more than half of the world’s population will use email, so investing in it is important, no matter how small it is but the smaller your business is but no matter how big your business is, email marketing increases the chances of it becoming big.

Billions of messages per day  

A year ago, the number of emails sent and received per day was monitored and estimated at 293.6 billion emails per day, which is a large number, so please consider distinguishing the emails you send to customers and this number is expected to rise to 347.3 billion, so this growth invites you to think of it as a marketing mechanism for your product.

Great returns 

Great returns For every US dollar you spend on email marketing, you’ll get $42 for the investment. No wonder the ROI of email marketing can only rise if you follow a good email marketing strategy

An effective way to present your content

With such a strong return on investment, email marketing becomes a way to distribute corporate content to customers in a way that meets their desires, meets their needs and encourages them to take specific actions According to the latest statistics issued by the Content Marketing Institute, up to 87% of marketers use email marketing to publish their content, so that email comes third in distributing and publishing content, after social media and blogs.

Increases the number of your customers

The report showed that 81% of small businesses still rely on email as a means of customer acquisition, and 80% of these businesses use email to retain customers.

How can email marketing be improved?

 Here we will learn ways to help you improve your email marketing strategy, or to build one that enhances your communication with your audience and customers:

Timing

Timing When to send an email depends on your audience, the industry your brand operates in, the nature of your campaign’s marketing message, and your own experience. This means that experiments, attempts, data collection and analysis must be carried out to reach the appropriate timing strategy, and of course, the more data you have about the subscribers to the mailing list, the more efficient and best options available to you to target them with your marketing messages, it is necessary when knowing the right timing not to flood your audience with unnecessary messages. Always remember that you most likely got your email address as a result of your presentation, so users aren’t ready to hear it from you often.

According to statistics from marketing research specialist Shokra, 61% of individuals said they would like to receive one email promotion per month, and only 16% said they would like to receive marketing emails on an almost daily or almost daily basis.

So the time you set up your strategy, think seriously about the timing and volume of messages you send to your audience. Look at data from previous campaigns to determine when to send messages and how much you should send between periods.

Personalized

Personalization can be as simple as adding a username to an email header, or it can be more personalized and targeted, such as targeting the message content to specific individuals or groups of users.

Statistics show that emails with usernames in the address are 26% more likely to be opened by users compared to messages that don’t directly reference usernames.

Personalization is therefore an essential way to improve the efficiency of your email marketing campaigns and this makes your messages more personalized, targeted to your audience, and more relevant to their needs and interests. So of course you need enough data on users to properly customize your mailing list. The more data you have, the better you can use this technology.

From customizing the message title to customizing the content to the offers you can make, it all makes your email marketing strategy more effective.

Drip Marketing 

It is a series of pre-scheduled emails in chronological order and automatically sent to each user in the mailing list sequentially, hence the technique also known as automated emails.

The hallmark of this technology is its ability to guide users through a series of steps, from the first moment they recognize the brand, to the desired goal, such as buying a product or service.

 Let’s say your website offers a directory of a product or service in brochure form and asks visitors to provide you with their email addresses so they can download the guide and once the visitor provides their email address, they will receive a message with a link to download the guide.

But it would be illogical if the process stopped there, you created this guide on goals you want to achieve behind it, it is necessary to establish a relationship with your users via email, and send another message after a few days with details about the topics covered in the guide.

After a short period of time, the user receives a message from you stating that he can learn more about the topic through a dialogue for you in which you talk about your educational course or product, and then send another message offering an offer or discount to register for the course or buy the product, considering the user interested in this topic.

To do this, through this series of messages, build a relationship from the first moment the user learns about you or your product and move from one stage to another and what you have delivered at each of these stages . At each of these stages, you provide what enhances this relationship and makes it more valuable to your product or service until the last stage that the customer goes through, which is the purchase stage.

This does not require you to be behind the screen and create a series of emails for each person who adds their address to the list, but it requires some effort at the beginning and the ability to send messages and then schedule messages through any mailing list management platforms, and this process will occur automatically for each user who was added to the list later.

Segmentation

Segmenting and segmenting audiences and users according to various factors such as interests, needs, age, gender, and brand relevance is part of any marketing strategy, not just email marketing.

Understanding that subscribers to your mailing list are not just one category, but they have a range of different needs, desires and interests that may help you think in terms of group and category styles. So you can target groups that are most relevant to your brand and ensure that you will make money from them.

Otherwise, treating and targeting them as a single category in your marketing message will affect the effectiveness of your marketing strategy and backfire, and you feel that your service or product is not suitable for them, making them look for alternatives

Use email campaign templates

Email templates are pre-designed email templates that anyone can use and can easily write new messages or rewrite messages. Also, you can use various tools like Mailchimp, Zoho, etc. which offer many ready-to-use templates.

Campaign Performance Tracking

You can use A/B testing, also known as split testing, to determine how successful your campaign is and send two different versions of your email to see which one attracts the most subscribers. 

Create emails that can be read on any device

According to the Continuous Contact Report for emails opened on devices, 60% of emails were opened on mobile devices in July 2020.

Today, most people use cell phones to connect to the internet and read their emails.

“These were the factors that help you improve the use of your email marketing” 

What are the rules of email marketing؟

Email marketing has a special nature that distinguishes it from other digital marketing, and there is a system that must be built before the email marketing process begins.

1-Build the system

This system consists of several elements:

Participate in an email marketing service  

This is a service that collects and manages mailing lists that collect and store data (names, email addresses, etc.) of mailing list subscribers and through it messages are automatically sent to subscribers according to preset.

Design forms to retrieve user data

There are many types of such forms, some of which appear as a pop-up window at the top of the content of the site, others appear next to the content of the site and in other cases, user data is obtained through the registration process on the site. For example, the process of opening a Facebook account where you have to enter your name and email where this data is used to send messages to you without otherwise registering is used.

Link the mailing list subscription form to your email marketing service

This is done through a code provided by the service provider and placed on the site that performs the data transfer.

It’s a programming process, but it’s not difficult and can be done by non-programmers and most email marketing companies often have how-to videos and articles on how to link their services to their site.

WordPress and MailChimp users can use this great plugin

Brand Identification

Email marketing companies can create unique designs for messages sent to subscribers, such as placing a company logo or choosing specific colors to use (by writing the message in html format).

You can also use images, create embedments from your store for some products, and put contact data (website links, email addresses, company names, social media page icons, etc.).

Create electronic messaging systems

Messages are the final marketing product of the email marketing process and are automatically sent according to a predetermined sequence determined by the email marketing company.

The messages listed here are for marketing, but you should fully understand that not every message you send to your mailing list subscribers is a marketing message.

2-Build a mailing list

In the world of email marketing, this process is called Optin, and there is another important term called Double Opt-In.

Double Opt-In requires you to activate your email address by sending an email containing a private link and users must click on this link to activate their subscription to the mailing list.

Of course, all email marketing experts recommend creating a double mailing list (type II), building a mailing list is not easy and to get the best results, you have to do your marketing work and do a lot of experiments and tests.

The key to building a successful mailing list is to give your users a strong reason to subscribe to your mailing list (such as branding and delivering great content).

For example, when I shop on Amazon, I confidently put a checkmark in front of promotional messages in emails because it is a brand I trust. You can buy them by filling out the form to subscribe to our mailing list.

3-Start sending marketing messages

This process is related to system settings, which makes it difficult to send marketing messages to users manually.

Hence the importance of systems where you can assign marketing messages to users every week, month or every 15 days for the best-selling products in your store.

 This is not only what can be set through the system since there are many other advanced settings that allow you to categorize mailing list subscribers and send them private messages according to their classification.

For example, you can send a message to all shoppers who haven’t completed the sale after three days have passed since they left their cart.   

How does email marketing help your project succeed?

   Email marketing is one of the powerful tactics in the success of your project and attracting traffic to your products, as it works on:

Email marketing helps you build a long-term relationship with customers   

If you’re trying to attract more visitors to your online store, you’re more likely to turn to social media marketing or search engine optimization (SEO). But if your goal is to build long-term relationships with your visitors or strengthen those relationships and turn them into permanent customers, email marketing is the best way to do it.

Email marketing plays a key role in encouraging customers to make frequent purchases, which helps increase customer retention and reduce the cost of acquiring new customers.

Email can help you provide your customers with personal care and attention If you use the right tools, it can also help you find new visitors and customers for your store, as well as stay in touch with previous customers.

Email is effective in increasing sales     

Email marketing has achieved the highest return on investment for 10 consecutive years, and statistics show that you can earn $38 for every dollar you spend on email marketing campaigns. Despite the immense popularity of social networks over the past few years, Email marketing still brings in new visitors and customers 40 times better than other social networks and in doing so it has proven to be a highly effective marketing strategy, so if you follow the right steps to start an email marketing campaign, you will achieve success for your project and the desired returns by a large percentage and you will get amazing results.

5-The success of your project by email marketing depends on planning your campaigns, developing the right strategies, measuring the performance of your campaigns and how people react to them from time to time, and how likely you are to make corrections and improvements and by creating a solid email marketing strategy, you can reach and connect with your target audience in a customized way to increase sales at an affordable price.

“Email marketing has proven to be a magic wand because it’s one of the most affordable marketing tools available at the lowest cost and affordability and if you don’t use it, you’re missing out on a lot of benefits”.

How to start email marketing campaigns?

To start your email marketing campaigns, you must follow the following:

1-Choose the Best Email Service Provider 

An email service provider is a place that has your inbox, inbox for sent messages, spam and if you want to start an email marketing campaign, choosing the best and most suitable service provider will make the next steps easier.

When email first started in October 1969, email had only two options: check your inbox and send a message, but today there are millions of options to choose from. Here is a list of the best email service providers today:

 Make sure your service provider provides security – 1

People are very concerned about information security these days. Of course everyone wants the most secure and private service to prevent data theft and misuse, according to Hotspot, more than 150 billion emails are sent daily, each at a rate of 15 attachments per day, files are attached and 53% of users said they lost files containing sensitive information while sending emails, this means that your sensitive information may end up in someone else’s hands, so security should be in Consider when choosing the best email service provider.

2-Create a mailing list

If you ask an online store founder or manager for effective marketing advice, most people will tell you to start creating your mailing list from day one of your store, learn from this tip, and start collecting mail subscribers for your store as soon as possible.

We collect visitor email addresses to create mailing lists, and these mailing lists are usually stored with your email service provider. One of the key things you should know before compiling your mailing list is that you need legal permission to send your mailings and promotional campaigns to your potential customers, so you don’t make email marketing mistakes.

To get this permission visitors must voluntarily “sign up” for your newsletter service, and there are many ways to encourage them to do so. Visitors choose to subscribe to our newsletter service for several reasons, including:

Learn more about our store and the products and services it offers.-

-Get the best deals regularly.

-Tell them about the latest products that your store always offers.

Get discount codes and special offers.-

3-Do not violate the law during marketing campaigns:

Email marketing is an example of so-called permission marketing, a term coined by American marketer and author Seth Goodin. This means that visitors must choose to sign up for your mailing list voluntarily, and the relationship between your brand and your customers must be built on this permission.

This depends not only on the marketing aspect and the image you reflect on your brand, but more importantly, it also depends on the legal aspect. Many countries have laws and regulations governing the email marketing process, and violations of these laws may expose you to legal liability and possibly hefty fines, and some may exceed them. 

4-Select an audience

It’s important to do your email marketing and make sure your campaigns are performing and winning. Make sure you accurately customize your audience by filtering and sorting your mailing list according to factors they share, such as gender, age, location, and purchasing power. Because we understand each customer’s needs and can offer them exactly what they want.

5-Take care of the content

There is no bad content, but there is content that is suitable for your audience and brand, others do not fit in so regarding content in email marketing is to put yourself in the shoes of the person reading that email and to determine the value you pay to consume this content The most important thing in content creation is organizing and building an emotional relationship with your readers.

6-Design value

After fierce competition for social media, design is a paradox that makes your audience pay attention and engage with the content you offer. Your design should be in line with your audience, your brand identity, the clarity and readability of your text, and a clear call-to-action, using high-quality images.

7-Gather contacts with email marketing lists

Most businesses have many email addresses that can be used for email marketing. First, add customers or people you already have a relationship with to the marketing list you want to email them.

Don’t worry if you don’t have an email to send your marketing message. You can create a newsletter sign-up form on your website and encourage your social media followers and loyal customers to sign up.

Whatever your situation, don’t buy a ready-made email list that includes people who know nothing about your business.

8-Add contacts to your email marketing account

After creating your email marketing account and the initial list of recipients, add your contacts to the account. You can upload your contact list from an Excel spreadsheet on your device, or import contacts directly from Gmail or Outlook accounts. Then organize your contacts into separate lists based on what you know about them.

9-Set your own welcome email

Welcome email is the first message a new subscriber receives with the messages you send, these messages are important because they are your first impression for people interested in your business as you can expect above-average open rates for welcome emails, so be sure to show interest in the emails you send.

10-Create reusable email templates 

You don’t have to be designed to send professional emails that are beautifully designed and look great on any device, Constant Contact has hundreds of email templates to choose from and when choosing a template, look for something eye-catching and mobile-friendly.

Customize the form with your brand by placing your business logo directly above the email and an image link to your website or online store homepage, create an email footer with your business name, contact information, and links to your social media accounts and once you’ve set up all these basic design elements, make a copy of your template and save it. With this reusable model, you don’t have to start from scratch and add branding every time.

11-Please take the time to enter your email address

The subject line of the email is one of the most important lines of text in the entire message because email subscribers see the subject line before opening the message as you have to leave a good impression and write good words Otherwise, the recipient of your message may skip your message without even thinking about it. Title lines should be short and fast, about 40 characters long.

12-Preview and test before sending

Before sending, read the message, make sure there are no spelling errors, pay attention to the address, we recommend sending a test email to yourself or your employees before sending it to your email address list.

13-Send emails in a timely manner

When you’re ready to send your email, it’s important to consider timing. Each person’s audience varies, and the best time to send depends on your mailing list members as you can also create and stick to a fixed sending schedule. For example, if you send your newsletter on the first day of each month, viewers will expect to see your newsletter in their email every time.

14-Identify calls to action

A call-to-action (CTA) is a phrase that tells readers what they should do to take advantage of the feature, offer, or service you offer and whether they want your business to benefit from email marketing, these sentences should be short, non-repetitive, and engaging.

15-See results

Email marketing is more than just sending messages you should track things like open rates, click-through rates, and unsubscribe rates and work to improve your results over time. To get good results, you need to learn more about your customers and subscribers by measuring the performance of each email sent and making the necessary improvements.

Build a mailing list 

Your guide to building your first mailing list from scratch:

1-Always carry your registration card with you

Always collect email addresses directly, whether you’re at a trade show, a social event, or at your own storefront, it doesn’t take much effort and you can easily ask people to fill out forms with their personal information.

2-Use of business cards

Give everyone you meet face-to-face a business card, try placing a glass jar on your shop counter or front desk and ask your visitors to drop their business cards there. To motivate people to sign up to receive your emails, offer free products or services, gift cards, etc., and add this offer to the back of the card to promote it further.

3-Host an event

Organize events like lunch, topical talks, book clubs, or other ideas that get people involved and engaged. Send invitations, announcements, and local media to make your idea a success. Then ask people to sign up for your event using their email.

4-Invite people to join your group

The strategy of informing people that they belong to a “privileged group” is one of the well-known strategies used by leading global companies. To do this, a special offer must be emailed to classes as a special discount offer during the company’s anniversary or birthdays. This step basically shows that the company cares about people who belong to that particular group like one family.

 5- Special Gift:

Ask people to share your emails and randomly choose from them to win cash prizes.

6-Subscription request by e-mail by traditional mail:

In some cases, you only know the person’s mailing address and do not have an email address. To motivate them to join your mailing list, send them a special offer via traditional email that they will only receive after they go to your website and join them.

7-Try telemarketing

There is no doubt that you are in constant contact with your customers and target group over the phone that’s why we always recommend asking if you want to join our mailing list.

8-Optimize your website for employment benefits:

When a customer or potential customer visits your website, they are more or less interested in your website and the services and products you offer. Don’t miss the opportunity to be added to our mailing list. Include an email sign-up form not only on the homepage of your site, but also on the pages of popular products and services.

9-Create a blog:

Blogging is a great way to build personal relationships with your customers and prospects and collect their email addresses. You can always motivate users to subscribe to your email by adding a subscribe button to your blog and explaining the added value you get from it. On the other hand, if you want to write a specific comment on your blog, it is wise to ask them to provide their email and indicate that they will be added directly to your email list to receive all the updates. If you want to disable this feature, you have to hit the disable button.

10-Be active on social media

Rest assured that social media provides a valuable opportunity to stay connected with your followers and reach new audiences. To be successful in this regard, stay up to date with common topics that attract the attention of your customers and attract your potential customers. When you use social media to encourage people to visit one of the channels you can subscribe to using email, you have successfully created a rich and private list of email accounts.

11-Don’t give up subscribers easily

  Bounces are one of the issues facing the email marketing process. Emails don’t reach their recipients because they are written incorrectly or because the recipient no longer uses them. However, if you receive such notice for any other reason, please contact the person who changed your email to enquire, otherwise ask them to provide you with a new private email, or urge them to do so. Please offer special rewards or specific discounts.

 12-accept new partners

Always try to create a new company with others by sharing your mailing list with others.

13-retention of visitors to the site

If a visitor browses your website without registration, invite them to register one last time before leaving your site. Right after he is about to leave your site, show him a private message asking you to subscribe to his email and take advantage of special offers.

14-Create your own online community

A platform like BuddyPress for WordPress makes it easy to create communities like this to boost your brand’s engagement with your customers. Receive updates on all forum pages, including the subscription form.

15-Add “email subscribers only” to reinforce the idea of subscribing

Work on this strategy by rewarding your followers with special offers that are only available to subscribers via email. Redirect the subscription link to your friends and family and encourage them as well.

16-Don’t forget to add your email to every email

Make sure that every email you send has a subscription form. This way, anyone who receives your email from someone else can easily and directly subscribe to your list by simply clicking on a link.

17-Actively participate in blogs and forums

Be sure to visit blogs and forums that your customers visit most frequently and actively participate by leaving valuable comments on the topics raised. Don’t forget to include a link to your website. The visitor then finds an email subscription form.

  18-Involve employees in the mailing list editing process

Reward employees who collect valid, testable email addresses. Remember to get the person’s consent before you give them their email address to add to your list.

19-list section according to age of mailing address

By dividing your mailing list according to how long the person stays in the database, you can prioritize sending emails to mailing list subscribers while the data is still up-to-date and start looking through your latest lists and specify an age to subscribe to your contacts. Do it by the subscriber’s subscription date, the visitor’s last interaction with a sent message, the contact’s source date, or any other time-related indicator.

-Encourage customers to have the idea of daily offers20

There are websites dedicated to offering deals offered by companies, and it is very good to make use of these sites to view deals. Offer discounts through this type of site and ask people who want to do business with you to provide their email addresses.

21-Use traditional advertising techniques

To date, the method of advertising by recommending a particular product or service from previous consumers plays an important role due to people’s trust in the opinions of those who have previously tried it. Ask your customers to introduce their lists to new subscribers. In return, he offered them discounts as rewards for valid, verified, and approved email addresses they brought.

Prompt to resend email-22

When sending email, please include a link to resend to another friend if that person wants to share your content with someone else. Make sure the link leads directly to a page with a registration form for new registrants to receive emails.

23-Advertise in front of your store or office

Pin bulletin boards in front of your store or office to encourage subscriptions using their email, offer rewards to those who sign up and you can also invite customers to register with your store or provide a web address with a registration form.

24-Use receipts to get as many email addresses as possible

Adds a line to the credit card receipt where customers can enter their email address when signing . Or just ask them to write the address on the back of the receipt. At the end of the day, enter the addresses in your database and send them a welcome message.

Be sure to attend the exhibition

An event or trade fair should be held in your area during the year to showcase your business. Be sure to attend such events and collect your email address directly. Offer new subscribers (or previous customers) a discount on their first purchase in exchange for sharing an email with you.

Encouraging competition

Sponsor a video contest to create a video with a specific duration on why your customers love your business, product, or service, ask them to send you the videos, and post it on your Facebook page. Also, allow visitors to vote on award-winning videos and merchandise. Please email your Facebook page and follow the Facebook rules for competitions.

Use apps on your phone

When we attend trade shows, business meetings, or forums, we use our smartphones to collect email addresses. Also, make sure to include your email in your mobile app. If your website provides an app that can be downloaded for free, ask users to provide their email addresses to complete the download.

Add subscription incentives to mailboxes

If you ship or send products to customers, this is a great opportunity to grow your mailing list for free. Include a registration application inside the shipping box on the label. Be sure to add the phrase to take advantage of the special “email subscribers only” special offer and provide a link to your site to complete registration and take advantage of the first promotion.

 29-Make your bill stand out

When sending your invoice, please include the option to sign up in your email mailing list to stay to take advantage of what’s new, the most motivating factor for people to make such subscriptions is to offer a special discount or free shipping on their next order instead of providing their email address.

Include subscriptions in electronic signatures-30

Include a link to your signup page in all email, personal and business signatures.

31-Build a strong network

Try joining your local chamber of commerce or other business networking groups. Then send an email about the service to your member list (if applicable) and include the subscription link in the email.

32-Take advantage of the free download feature

It’s time to take advantage of all the eBooks and buying guides that your customers can download for free from your website. If a website visitor requests a free download, ask them to complete a subscription form to download and take advantage of. This way, you can be sure to expand your subscriber circle.

33-Talk about yourself

A rhetorical post in which you talk about your company is a great way to show that you are actively participating in society . In this talk, show that more information can be found on your website. It is also possible to take advantage of a free consultation in exchange for subscribing to your e-list to receive new emails.

34-Distinguished by giving

Try offering a discount or special coupon to a new subscriber every month.

Use of the Terms “Exclusive Subscribers” 35

   Everyone wants to feel like part of something special, so show email subscribers something that no one else gets. This could be special discounts or access to exclusive videos, eBooks, or other useful content.

36-Give people the option to subscribe

People like more options and want to feel able to choose what works for them, so consider creating different subscription options where they can subscribe for content that is relevant to them.

For example, if you sell a particular tool and also offer multiple consultations, consider the subscription model where users can sign up for information about the tools you sell, tips, or both. You can add more options, such as the ability to set how often they receive emails from you weekly, monthly, or only when there is a special event. People are more likely to subscribe to your mailing list if they have some control over the content they receive.

37)Remember the power of printing

Add a QR code (a barcode that can be scanned using a smartphone app) to your advertising publications, direct postcards, or other printed marketing materials, and use that code to sign up for your mailing list once the code is scanned.

38)Use the certificate in your rights

Make your signup form more compelling by boosting the quality of your content and including testimonials from existing email subscribers who speak positively.

 39-Educating people is unique and important to them

If you are an expert in something people want to know. Promote special online email courses that are only available to subscribers.

40-Encourage participation

Website visitors may ignore the subscription request shown at the top of each page, but it’s hard to ignore a small message that pops up on their screen after a while. Displaying these messages on the screen after a visitor scrolls down the web page can encourage them to subscribe to your email list. They are more effective in encouraging people who show interest in your content (staying on the page long enough to scroll) to subscribe to your mailing list.

 “Creating your first email list often takes time, but it’s a crucial time for your future digital marketing success.

 What tactics do you use to collect more emails from potential customers?”

Types of email marketing messages you will send to your mailing list 

From the start, it’s important to plan the different emails you send to your mailing list subscribers.

There are three main categories of ecommerce email:

1-Abandoned shopping cart

-Promotions and promotions2

3-Blogs and useful content

Here is the explanation in detail:

1-Abandoned shopping cart:

Reports indicate that about 70% of shopping baskets in online stores were abandoned by buyers, and they did not complete the purchase and this is either for a competitive price in other stores, distrust of the store, or uncertainty about whether you really need these products.

This type of follow-up messages are sent to users who have abandoned their cart after reaching the last step and these messages are intended to remind you of abandoned shopping carts and guide you through the buying process again, so make sure these carts have images of abandoned products and links that allow customers to easily navigate to their shopping cart with a single click.

2-Promotions and Messages:

These types of emails may be sent to all subscribers to a mailing list or to certain segments within a mailing list, these messages may contain information about new products such as discount codes and offers that apply when you purchase directly from these messages, seasonal offers, or product updates and news.

If you have something or important news to tell your customers, you should consider sending them promotional messages so think carefully about the purpose of these messages, choose the appropriate parts to receive, and calculate your store’s profit margins carefully before sending discounts and offers so that you can be sure that you can implement these discounts without loss.

To get the best out of your promotional messages, customize them as much as possible according to the quality of the products offered by the segment of customers to whom you send these messages and also commensurate with the goals you are trying to achieve through your marketing campaign.

3-Blog and useful content:

If you use a content marketing strategy and are trying to publish informational content on your blog in order to educate and enrich your visitors and customers with useful content, and they appear in the first results of different search engine search result pages this is something you should consider when choosing the content of the emails you send to your mailing list subscribers.

Blog content for your online store helps gain customer trust Whether you’re sending a blog post, newsletter, or downloadable content like a brochure, that content reminds your customers that you’re not only here to sell your product, you’re helping them. In general, you send them informational content regardless of whether they have decided to buy from your store or not.

To gain the trust of new subscribers to your mailing list, you can send a personalized welcome message to each individual member. Welcome messages usually briefly present your store and inform those who decide to sign up. Used to serve what you offer in your mailing list.

Factors that increase the effectiveness of email marketing  

Today’s customers are surrounded by informational and promotional messages from all directions. What email marketers are looking for is to grab the attention of subscribers to their list and get them to read what the message says.

You can increase the open rate of your message in several ways:

Customization and Diagnosis

If your store offers a different set of products, you’ll need to customize your mailing list. Personalization means creating multiple mailing lists based on the interests of each customer category. For example, if you sell clothes, you may want to create lists for men, women, and children, and if you sell books, offer your subscribers a list of topics that interest you and on the mailing list of their interests (novels, self-development, sales, etc.).

And send a different set of emails to each list to engage your customers and make smooth, smart purchasing decisions, and customization can save you a lot of effort and money in email marketing. Also, do not forget to write his first name at the beginning of the letter.

 Personalized messages are 26% more likely to be opened and read compared to general duplicate messages, and marketers have found that personal messages generate 760% higher revenue than before. For example, start your message with “Dear Ahmed” instead of “Dear Reader” to grab the reader’s attention.

Coordination

Make the design of your message simple and don’t overdo it. Text is better than images (80% text, 20% images). See below for examples of good message design. Pay attention to how your message is formatted so that it is simple and visual.

The coordination includes the following:

 Please select the appropriate address

The user must open the message and choose the appropriate address from the dozens of promotional messages he receives daily. Your message later.

Shortcuts and focus

I’m not sure if your target audience has time to read your message. To do this, you need to keep your message concise and focus on what you specifically want to say.

Choose a link location

There is also no guarantee that the user will continue to read the message, so you should place the link in the middle of the message so that the customer cannot see it. You can also use the Call To Action button to increase the click-through rate or CTR of your campaign emails.

3- Feelings arise from an emotional experience

Research by Martin Lindstrom and published in his book “Buying Studies” showed that people do not buy consciously, but with emotions and feelings . The year is full of many occasions that you can connect the customer with and create some kind of emotional bond in order to arouse nostalgia and buy products.

For example, if you sell products for children, you can show your interest and feelings so that parents feel satisfied with the product. Also if you sell mobile phones, you can convey the happiness that cell phone users feel when they get them.   And if you sell books, talk about what your customers think of your book and what value it brings them. And if you sell household items, do not forget to talk about providing the comfort and effort that you will get from using such a device, because the language of feelings always works.

Dominic Gittens, in his excellent book “How To Write Great Copy,” says that one of the most effective sales letters is to arouse his envy in owning what others have. For this, try sending an email that talks about past customer experiences and explains your feelings and emotions.

Top metrics to evaluate email marketing campaign performance  

Email marketing requires a lot of effort and time to become an expert and that time includes training, developing strategies and plans, and running marketing campaigns. Training alone is not enough and does not guarantee success every time, but we need to understand and know the metrics by which we can measure this success.

Especially when these different campaigns have different goals, whether it is to attract new visitors or convert visitors into leads and increase sales, however, there are some basic measures and factors to evaluate the success of these marketing campaigns and determine what is lacking, which are as follows:

1-Email open rate

The open rate is the simplest measure of key performance indicators (kpis) to evaluate and understand how your mailing list subscribers receive your messages. It helps you see how many people have opened these messages, and the open rate of messages provides you with some simple tips for you to use.

For example, statistics show that messages with a subscriber’s name are 26% more likely to be opened than messages without a name . Most email marketing campaigns get an open rate of less than 24%, so if you succeed with a higher open rate than this, you’re on the right track.

Conversion rate

Conversion rate, or conversion rate, is the percentage of email recipients who take the action you call for. For example, if a message has an offer or discount for a new product and you put a link to the product in that message, the conversion rate will be the number of users who clicked on that link compared to all users who received the email percentage.

The conversion rate can be calculated using a simple equation: (the number of people who took action ÷ the number of people who received the message) × 100. 

Click-Through Rate

 (CTR) is the percentage of email recipients who click one or more links in a message. This can be easily calculated as the conversion rate has been calculated. That is: (the number of people who clicked on the link / the number of message recipients) × 100.

Click-through rate (CTR) helps you determine the effectiveness of your marketing campaigns, and there are many ways to improve CTR when developing an email marketing strategy. For example, you can include links in the appropriate places within the content of your message, make it appealing to your readers, and place them inside the buttons that represent the calls to action. Most marketing campaigns have click-through ratios in the 4% range, so click-through rates are typically much lower than message opening rates.

4-Bounce rate

Bounce rate measures the number of mailing list subscribers who haven’t received your message for some reason.  The bounce rate is divided into two parts: the Soft (Temporary) Bounce Rate and the Hard (Permanent) Bounce Rate.

Temporary bounces are caused by temporary issues with the correct email address that is valid for receiving messages. For example your inbox is full, or there is a problem with the servers of the service provider in which case the server carries this message to be delivered later when you solve this temporary problem, you can simply try sending this message again.

The reason for the permanent bounce is due to the presence of incorrect, closed, or non-existent email addresses, these messages are never sent and you should remove this email address from your mailing list immediately because email service providers use your bounce rate as the bounce rate is considered as an indicator of the reputation of the email sender.

Email Marketing Services

Is email marketing a priority for your company? Did you know that choosing the right email marketing service can have a significant impact on the success of your marketing campaign? Email marketing is one of the most cost-effective marketing tools for small businesses, and according to the Direct Marketing Association, email marketing provides an average ROI of 4300% for US businesses.

This is because email marketing is easy to manage, gives you full control, allows you to communicate directly with your customers and it’s important to understand that much of your email marketing success depends entirely on the email marketing software you choose.

If you’re not careful, you’ll end up paying more for fewer features and exorbitant delivery rates which means losing more money.

Here are the most important email marketing services 

–Nurturing leads1  

 Caring for a customer is fundamentally different from attracting them, you always need to maintain their relationship with you and that the relationship exists until they return to you again under the concept of a circle of loyalty,” we do via email.

Customer Management Flow-2

Through this service, we provide everything related to your organization in terms of viewing content and archived communications displayed through a program that guides your employees to the most important things to do to manage customers.

3-Evaluation of potential deals

This means evaluating potential deals in the form of a “score” centered from 1 to 100 to see if the process of attracting leads pays off.

4-Manage email marketing campaigns

We have not forgotten that the most important thing about email is that it reaches the right people at the right time, in the right place and what they need to read in an educational way.

5-Email Marketing Strategy

5-Here’s a roadmap and how to adjust your campaigns, how to set goals, key metrics.

6-Segment customers, and make sure you know which channels collect customer data.

7-The ability to create very attractive e-newsletters with a simple user interface (drag and drop preferred.)

8-Send group or personal and targeted emails effortlessly This is also called marketing automation.

9-Get the expected return on investment if marketed correctly.

10-Achieve a higher response rate and higher demand rates.

11-Retaining existing customers and targeting new markets and customers.

Abstract

Email marketing will not disappear no matter how other marketing channels appear, but it will increase because it is one of the most powerful marketing channels for business owners, let me ask you, do you want 4 billion users around the world, which is half of the world’s population, to become your customers?

It is no longer difficult or impossible in our time, it has become within your reach, you only have to contact us to enjoy using email marketing in the right way for your brand and increase your profits. In conclusion we have completed a comprehensive guide to email marketing and we hope this will help all young people who want to use this marketing power to grow their business. If you want to contact a specialist to manage your marketing campaigns, you can contact us to start the journey of success and promote your brand.

the definition of a marketing feasibility study, If you are an entrepreneur and investor and want to do a business or invest in a new project, you need to see the definition of a marketing feasibility study, all the details related to it, and how to prepare it to determine whether the product or service offered by your project has a chance of success in the market sector or not.
Here, Future Vision for e-marketing in Saudi Arabia shows you all the details related to preparing a market feasibility study.

What is a marketing feasibility study? 

A marketing feasibility study can be defined as: a set of methods and foundations that determine whether there is a demand for the products or services provided by the project, for which the feasibility study is done during its life span or not, and revolves around the revenues expected to be obtained under the different conditions of the market; in terms of the degree of competition, and whether the market is domestic or external to be exported to.                          

In another way, it is defined as: the study that gives the entrepreneur sufficient information about the revenues expected to be obtained from the project that the owner wants to do, and through which the costs necessary to make a successful marketing plan are also determined, and the market situation is studied at the present time, and its future status, to see if the project is useful or not.                                                                                                                           

After defining a marketing feasibility study, it is important to conduct a market feasibility study for your project.

The importance of conducting a market feasibility study

Through the definition of the marketing feasibility study, we find that this study has great importance that we clarify in the following points:
-It is necessary in any project in order to be successful, any businessman or investor who wants to start an investment or a new business, he needs to develop a marketing feasibility study to determine whether the product or service provided by his project has a chance of success in the market sector or not.
-result in the rest of the other aspects of detailed economic feasibility studies, in terms of -making the decision to start in the other stages of studies or stop at this point, if the results of -the market feasibility study are positive, the decision will be made to start conducting technical and engineering feasibility studies for the project, but if these results are negative, the decision will be made to stop conducting feasibility studies for that project, and search for alternatives and other ideas if the investor has a desire to do so.
-The marketing feasibility study also helps in identifying the activity of competitors, and what they provide to customers of products or services, and trying to develop a preliminary perception of how to deal with different competition situations.
It also enables the entrepreneur to follow up on behavioral changes in customers.
-Thus, neglecting the marketing feasibility study leads to a negative impact on the quality of technical and financing feasibility studies, and all studies included in detailed feasibility studies for investment projects.

There are a set of important and key elements in the marketing feasibility study that help you achieve your goals, we present them as follows:

Components and elements of the marketing feasibility study

Through the definition of the marketing feasibility study, and the statement of its importance, we explain to you the most prominent elements of it, namely:
-Study the activity of competitors
-Identify the target audience
-Geolocation. (Where do you sell your products?)
-Get product information. (Quality and price)
First: Studying the activity of competitors
One of the most important elements of the market feasibility study that is relied upon accurately and heavily is to identify all the details of competitors, and access to the strengths and features that exist in their products, and you can add them to the project to be established, as well as access to weaknesses, work to avoid them, and overlook any kind of risks to competitors’ projects.
Second: Determining the target audience
It is necessary to know and analyse all the information related to the target audience in terms of knowing age, gender, income, profession, and other matters that help you determine the desires and needs of the segment that needs the product or service that you offer.
Third: Determining the geographical location
It is necessary to determine the geographical locations in which the product will be sold, or the service offered in detail, and this makes you get the loyalty of customers, meaning that this matter enables them to obtain the product that you offer them at any time, anywhere.
Fourth: Get product information
Businessmen and investors who want to establish new projects need information about the products offered by competitors to them, and this is provided by marketing feasibility studies through which you can reach the final form of the project or product you offer.
1-Product Quality
It is imperative to determine decisions that relate to the quality of your product so that the product is presented to the target audience with the appropriate quality.
2-Product Price
You need to thoroughly study the prices of products and services traded in your competing market so that you can determine the right price that achieves you an appropriate presence in the market.
This was a set of elements that are taken care of when studying the feasibility of the market, which is what Future Vision offers you, as it determines the best elements that help you achieve your goals, and make a successful marketing feasibility study

Objectives of the marketing feasibility study

In light of the definition of a marketing feasibility study, a set of objectives can be identified that should be achieved by conducting these studies, perhaps the most important of which are:
1-Financial flow
2-Income forecasts
3-Possibility of expansion3
4-Search for the appropriate labour market
First: Financial Flow
In the market feasibility study, work is done to determine the total amount of financing the project and continue it, as investors usually resort to the feasibility study of financial flow to assess the size and level of risks in the project.
Second: Income Projections
The market feasibility study helps to identify the possibility of success of the project or not, and avoid entering into any project that is prone to failure, by obtaining all the information about the costs of the project, and the possibility of its growth in the proposed market.
Third: Scalability
With comprehensive and realistic assessments of scalability provided by marketing feasibility studies, the entrepreneur can expand the business with minimal or no risk.
Fourth: Searching for the appropriate labour market
A marketing feasibility study would help investors and project owners to invest their money properly, by identifying the appropriate labour market to offer the product or service in, and since some markets have a large number of competitors who have resources that exceed expectations, then you should search for a labour market in a less competitive environment, in order to ensure the success of your project from the beginning.

Characteristics and definition of a marketing feasibility study

Through the aforementioned definition of the marketing feasibility study, we show a set of characteristics of that study in the following points:
1-Determine the size of the demand, one of the most important factors that help in conducting a market feasibility study is to identify the size of the demand for the product or service provided by your project.
2-Description of products, whether a good or a service, through which the type of business you specify is known.
3-Determine the extent to which the market responds to the idea of the new product or service that the project seeks to offer.
4-The ability to identify the marketing gap, that is, the gap between the volume of supply, current and future demand, and then determine the extent of production and the expected percentage of sale.
5-After we mentioned the definition of a marketing feasibility study, the importance of preparing it for any project, its objective, and its characteristics, we present the most important main steps related to preparing a marketing feasibility study.

What are the main stages in preparing a marketing feasibility study for any project? 

Preparing a market feasibility study requires a set of methods that we present in the following points:

1-Preparing the necessary scientific data to conduct a marketing feasibility study.

2-Market study. (Product description, market description, demand forecasting).

3-Prepare and define the marketing mix.

4-Writing the final report of the marketing feasibility stud. 

First Stage: Preparation and collection of necessary scientific data

Achieving the objectives of the marketing feasibility study requires collecting many information and data, knowing its source, classifying it, analysing it in order to reach those goals, the lesson is not only in collecting the largest amount of available data, but in determining the quality of those necessary data, which results in analysing them to achieve the objectives of the market feasibility study, and then determine the source and quality of the data. 

The following is an overview of the elements that should be included in the method of data collection:

1-Quality of marketing data. 

2-Source of marketing data.

3-Scheduling marketing data. 

4-Analyse marketing data.

First: Data Quality 

The quality of the marketing data required and necessary in preparing the marketing feasibility study varies according to the type and size of the investment project, and data collection is necessary for the project, because it is useful in identifying a successful marketing study guaranteed, but its success depends on the economic team that collects the data, and time has a great impact on this matter that we cannot neglect. 

1-Secondary data 

It means the data that has already been collected, and it is preferable to use it by those in charge of the feasibility study in order to reach the existing results due to its availability, and the low cost of obtaining it. 

The accuracy of these secondary data must be evaluated because they may be intended for purposes other than the purposes of the marketing feasibility study, or their inaccuracy, and caution must be exercised in their use.

Secondary data needed to conduct a market feasibility study

1-Data on population and its distribution by gender, age, residence, educational and social status, births, deaths. 

2-Data on the national economy, in terms of income, consumption rates, and per capita income.

3-Data on distribution, includes distribution menu devices, wholesalers and retailers.

4-Data on prices, i.e. cost and sale prices for goods and services, and competitors’ prices. 

5-Data on production and consumption, whether in the past or in the future, and these data are used to predict the volume of supply and expected demand. 

6-Data on consumers, which is useful in identifying the possible marketing opportunity, and also predicting the size of the demand for the product. 

7-Data on competitors, as this data is useful in identifying available marketing opportunities, and choosing the best products that enable increasing the project’s share of the market.

Data on transportation and storage.

2-Raw data 

If the available secondary data is inadequate, or does not meet the current or future needs of the feasibility study, the marketing feasibility study will collect the required primary data from its sources.

Second: Data Source 

-There are a range of ways to source marketing data, including 

Get it from real life. 

-Or by conducting interviews and conducting questionnaires for consumers about the type of product to be offered.

-Or follow market changes, and the type of specifications required by the consumer. 

Third: Data Scheduling 

After the process of collecting data, determining its type, and how to obtain it, comes the process of scheduling data by classifying it, and arranging it into charts, so that this data is ready to work on it.

Fourth: Data Analysis 

After tabulating the data, conclusions are drawn from it, and this process is one of the most important characteristics of the market feasibility study, because it shows the extent of the expected supply in terms of quality and size, and to determine the marketing gap between supply and demand.

Phase Two: Market Study 

The primary objective of conducting a market feasibility study is to determine whether or not the product can be accepted by the market. This requires studying the market in terms of product description, market description, demand forecasting. 

Product or commodity description

It is intended to describe the type of product or commodity provided by the project, whether this product is consumer or industrial.

Or service, knowing its characteristics, uses, raw materials used in its manufacture, and other matters related to the shape of the product, the brand.

Market Description

It means the process of describing markets, dividing them into multiple marketing sectors, and knowing the acceptance of the product or commodity offered in these marketing sectors. 

Market Identification 

After describing the market, and dividing it into sectors, the best market sector is chosen, until the product or commodity is offered in it. 

Demand forecasting

It is intended to determine the expected demand for products during a certain period of time, and this prediction is made through an accurate study that is not based on imagination or expectation, and then forecasting differs from estimation, as the latter is a process of predicting future events based on individual personal judgment, while forecasting is a process that needs an accurate study of demand during a certain period of time.                                                    

Third Stage: Preparing the marketing mix 

Identifying and preparing the marketing mix is the next step after studying the market and forecasting demand. It refers to the set of functions that must be performed to ensure that the product flows from the source of production to the source of consumption.

Elements of the marketing mix

Product

Price

Location” distribution

Promotion “advertising

Product preparation

This is done by identifying products, services or goods, and delivering them from the place of production to the place of consumption. 

2-Product Pricing

It means calculating the final price of the product, so that the sale is achieved to the required extent, taking into account the achievement of material profit, in addition to the costs of delivering the product for sale.

3-Distribution 

It means setting up the market niches through which the product will be offered, and entering the target market.

Distribution policies that the entrepreneur can choose from, namely:

-Direct distribution policies, which are the project owner distributing the product directly to the consumer through market outlets, or the sales representative. 

-Indirect distribution policies, which are the use of an intermediary from wholesalers, or retailers who delivers the consumer product.

Promotion “Advertising”

Promotion is one of the most important characteristics of the economic feasibility study, as it achieves the consumer knowledge of the product, and in order to achieve the goal of promotion, it must be thoughtfully compatible with the type of market, and the target group. 

Fourth Stage: Writing the final report of the market feasibility study 

After carrying out all stages of the marketing feasibility study from data collection, market study, and preparation of the marketing mix, a complete and detailed final report is written on the research results that determine the extent to which the investment project can succeed in all aspects of marketing or not.

How is a marketing plan different from a market feasibility study? 

Through what was mentioned above in the definition of a marketing feasibility study, we find that this study is carried out on campaigns and products, as well as entire organizations, as it studies how something works, and whether it achieves the desired success, or that there are potential problems in its occurrence. 

A market feasibility study also serves as investigations and evaluation tools to determine whether a marketing plan is applicable or not, it is not only documents used to try to promote the project to investors, while the marketing plan identifies ideas, strategies, and specific campaigns based on logical investigations of the market feasibility study, and aims to implement those ideas.

Steps to investigate the market in general 

1-Identify the market area in the marketing feasibility study, because this identification is very important to produce an effective study that will advance your project significantly, on a large scale, and then reach other areas. 

2-Ability to identify market trends, including economic, geographical, as well as competitors among themselves.

3-Compare your project with other projects of a similar nature.

4-Talk to others in order to learn more about the factors that have been involved in the success of the market. 

5-Study the potential markets of the project, and the ability to divide them according to quality standards, geographical, educational and cultural criteria, or social criteria.

Also read : what are the most prominent e-marketing strategies?

How to Analysis the marketing gap 

The marketing gap is the difference between the expected total demand of the product under study, and the expected total supply for the same time periods, if the supply is equal to or greater than demand, this indicates the saturation of the market, and therefore there is no room for more production of this product, and in this case it is necessary to stop at this stage, and not to complete the following stages of feasibility studies; Technical, pricing, promotional or distribution, which leads to the expansion of the current market size.

If the difference between demand and supply is positive, it means that there is an opportunity in the external environment, but this does not mean that the project must be implemented, as this gap may be too small to be a project to fill.

In the other direction, the demand gap may be large, and represents a marketing opportunity that pushes the study makers to make a decision to establish the project, enter the market, and continue feasibility studies, taking into account that the project does not cover all the available marketing gap, because other investors may think about filling part of the gap, or existing projects may be expanded to produce the same product, and thus the supply increases and the size of the marketing gap decreases, in addition to that the establishment of a large project to fill the entire gap or part of it requires investments Exaggerated beyond available financing capacities.

Ready marketing feasibility study

Project owners and businessmen need a ready-made marketing feasibility study that enables them to carry out future projects, as the presence of a ready-made feasibility study is an essential pillar in the success of any project, and you can obtain a model for a ready-made marketing feasibility study through Future Vision E-Marketing.

Why should you deal with Future Vision for Feasibility Studies?

Future Vision E-Marketing Company is the most appropriate and best choice in developing and preparing a plan for a professional feasibility study with international standards for your project, by a group of experts and specialists in the field of feasibility study with accuracy in work, and punctuality. 

This was a small part of the important information about the definition of a marketing feasibility study, and methods of preparing it, and you can also learn more about marketing services through Future Vision.

Finally, if you are the owner of a company or institution, and you want to prepare feasibility studies for your project, you need a reliable e-marketing company that helps you reach your goals, Future Vision is the most appropriate choice, so feel free to contact us today to start your success journey. 

The most important frequently asked questions about the marketing feasibility study 

What is a marketing feasibility study? 

The marketing feasibility study is the study that gives the project owner sufficient information about the revenues expected to be obtained from the project that the owner wants to do, and through which the costs necessary to make a successful marketing plan are also determined, and the market situation at the present time and its future status is studied to see if the project is useful or not. 

What are the elements of a marketing study? 

Study the activity of competitors. 

Identify the target audience. 

Geolocation. 

Get product information. 

How is the feasibility study prepared? 

The marketing feasibility study is prepared through four stages:

1-Collect the necessary data to conduct a marketing feasibility study.

2-Market study. 

3-Preparing the marketing mix. 

4-Write the final report of the market feasibility study, and analyse the results.